The Window Cleaners Marketing Blueprint is a step-by-step guide to improving the marketing of your window cleaning business.
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You Will Learn:
l

BEST PRACTICES

Learn the 21 best marketing practices that I used in my business. Guaranteed to improve your business when followed.

THE PHONE

Learn how to sell any job or service over the phone with my exact scripts.

MARKET RESEARCH

An in-depth analysis of your market. Together we will mathematically determine the absolute best locations for you to focus your energy.
b

PRINT

Insights into print marketing strategies that are more effective than ever.

DIRECT MAIL

A step-by-step guide and instruction for 4×6 mailings, Direct Sales Letters & EDDM. When to mail, frequency, timing and more.

WEB MARKETING

We go in depth and explore the best ways to market your business online.
Written by
Chris Lambrinides is the founder of a few of the window cleaning industry’s best companies. He knows the industry inside and out.
Chapters
CHAPTER 1: MARKET RESEARCH
I take you on an in-depth assessment of your local market. Together we determine the absolute best places for you to focus your attention and money.
CHAPTER 2: BEST PRACTISES
I go over 21 best practices guaranteed to improve your business. 15 years worth of lessons and insights jammed into one chapter.
CHAPTER 3: WHERE TO START
I give you the tools to tie all the concepts together and help you decide where to start. Marketing budget and calendar included.
CHAPTER 4: THE PHONE
The most underutilized marketing method in most companies. Learn how to systemize your phone sales and start closing more jobs today.
CHAPTER 5: WEBSITE BASICS
You’re home base and the center of all your company’s campaigns. A brief overview of what to look for and how to approach it.
CHAPTER 6: WEBSITE ADVANCED
Advanced web tactics and tools to enhance your web presence. Ongoing content creation, essential tools, onsite SEO and more.
CHAPTER 7: EMAIL MARKETING
Everything you need to know about email campaigns. Learn how to grow your lists, set up your first email and send out your campaign.
CHAPTER 8: SOCIAL MEDIA
We live in a digital age. Learn where to focus, what to say and how to do it. We cover the top networks and help you determine how to spend your time.
CHAPTER 9: REVIEW MARKETING
Leverage reviews to accelerate your growth. Learn how to control the conversation, how to get more reviews and where to use them.
CHAPTER 10: PAID ONLINE WEB TRAFFIC
Find out how it works, when to set it up, and how to determine if it’s right for you. We dig into Facebook, Google, and some other options.
CHAPTER 11: TRANSACTIONAL PAPERWORK
I show you how to use any transaction or interaction with a customer as an opportunity to continually market your services.
CHAPTER 12: DOOR HANGERS & FLYERS
Find out about the testing and measuring advantage. We cover how to create them, where to leave them, how to distribute them and more.
CHAPTER 13: NEWSPAPERS / PHONE BOOKS
Even though many marketing methods have moved online, print is still effective. I walk you through solutions that can be successful for your business.
CHAPTER 14: POSTCARDS
One of the easiest, most affordable ways to get clients and prospectives to take action. Learn frequency, timing, design, and efficiency.
CHAPTER 15: EDDM
A step-by-step guide to doing EDDM the right way. Learn exactly how to level the playing field and get in front of your most desired clients.
CHAPTER 16: SALES LETTERS
Learn about this simple, cost-effective mailing solution. Perfect for new customer acquisition or to squeak into exclusive neighborhoods.
CHAPTER 17: AROUND TOWN
Tips and advanced techniques to capitalize on your company’s presence around town. Low-cost strategies to market your services.
CHAPTER 18: REFERRAL SYSTEMS
Word of mouth drives 13% of consumer sales. Use my three-step plan to start getting more work from word of mouth right away.
CHAPTER 19: WORD OF MOUTH
“A happy customer tells a friend; an unhappy customer tells the world.” Learn how to leverage this to your advantage.
CHAPTER 20: NETWORKING
BNI groups, home shows, and strategic alliances. I help you determine if they are worth doing, and how to cover your costs.
CHAPTER 21: TOOLS/DOWNLOADS
Downloads, Links, Abbreviations, Terminology and even more Recommended Reading.
Happy readers.

I am using the Window Cleaners Marketing Blueprint book. One of the marketing tools was sending a direct mailer with a special $xxx.xx for 20 windows cleaned, plus free screens. The day after the postcards hit, I received 6 calls. Thus far, 4 of the six clients booked the job. This is a great tool to generate some business especially during the summer months. I highly recommend trying it out.

147076962012589

Eddie Willis

20/20 Window Cleaning, LLC

There is something for everyone in this book! Even as a seasoned pro, I picked up a lot of solid information and new ideas to implement. Chris did a great job pouring out his experience into these pages. I would DEFINITELY recommend reading it (unless you’re a competitor of mine lol).

avatar.jpg.320x320px

Chris Cartwright

Triple C Window Cleaning

In truth if you buy, and apply this one book you don’t need any others, and you will build a successful window cleaning company. I don’t want to over hype the book. Much of the advice is simple and straightforward, and to the untrained eye one may not at first realize what gems are being given. The magic in this book is in the implementation. Follow the blueprint and you will be successful.

avatar.jpg.320x320px-1

Mike Goeller

Brightview Cleaning

I highly recommend this book. I am a big time reader, and while I recommend emyth, and duct tape marketing, they are not specific to our industry. The Window Cleaners Marketing Blueprint is. Imagine sitting down with someone who built a turn key very profitable multi-million dollar window cleaning business, and having them tell you step by step everything they did, and how you can do it to. What would a session like that be worth to you? This is even better than a session like that, because time and effort have been taken to make sure every detail you'll need to do what he did is written down systematically.

avatar.jpg.320x320px-1

Mike Goeller

Brightview Cleaning

I am blown away. Although the postal system here in Australia is different (and nowhere near as good), the core of what you have there in the book is relative and actionable to anyone in the world. I read it through once in the first 2 days and am now going back over in more detail the topics that I need to focus on with my new business. It covers way more than just flyers and post cards and I see this as a must for anyone starting out in the window cleaning industry. I wish I’d had this knowledge before selling my old window cleaning business!

aaeaaqaaaaaaaahqaaaajdhlzdczymmxltm0mzgtndc5ny04mwvlltg1zjayzwjmztzhza

Ulick Baumann

Skweejee

I wanted to reach out and let you know the book is awesome, I wish I would had this when I started 5 years ago lol!

screen-shot-2016-10-04-at-8-59-30-am

TJ Muncy

Squeegee Squad

Happy readers.

I am using the Window Cleaners Marketing Blueprint book. One of the marketing tools was sending a direct mailer with a special $xxx.xx for 20 windows cleaned, plus free screens. The day after the postcards hit, I received 6 calls. Thus far, 4 of the six clients booked the job. This is a great tool to generate some business especially during the summer months. I highly recommend trying it out.

147076962012589

Eddie Willis

20/20 Window Cleaning, LLC

There is something for everyone in this book! Even as a seasoned pro, I picked up a lot of solid information and new ideas to implement. Chris did a great job pouring out his experience into these pages. I would DEFINITELY recommend reading it (unless you’re a competitor of mine lol).

avatar.jpg.320x320px

Chris Cartwright

Triple C Window Cleaning

In truth if you buy, and apply this one book you don’t need any others, and you will build a successful window cleaning company. I don’t want to over hype the book. Much of the advice is simple and straightforward, and to the untrained eye one may not at first realize what gems are being given. The magic in this book is in the implementation. Follow the blueprint and you will be successful.

avatar.jpg.320x320px-1

Mike Goeller

Brightview Cleaning

I highly recommend this book. I am a big time reader, and while I recommend emyth, and duct tape marketing, they are not specific to our industry. The Window Cleaners Marketing Blueprint is. Imagine sitting down with someone who built a turn key very profitable multi-million dollar window cleaning business, and having them tell you step by step everything they did, and how you can do it to. What would a session like that be worth to you? This is even better than a session like that, because time and effort have been taken to make sure every detail you'll need to do what he did is written down systematically.

avatar.jpg.320x320px-1

Mike Goeller

Brightview Cleaning

I am blown away. Although the postal system here in Australia is different (and nowhere near as good), the core of what you have there in the book is relative and actionable to anyone in the world. I read it through once in the first 2 days and am now going back over in more detail the topics that I need to focus on with my new business. It covers way more than just flyers and post cards and I see this as a must for anyone starting out in the window cleaning industry. I wish I’d had this knowledge before selling my old window cleaning business!

aaeaaqaaaaaaaahqaaaajdhlzdczymmxltm0mzgtndc5ny04mwvlltg1zjayzwjmztzhza

Ulick Baumann

Skweejee

I wanted to reach out and let you know the book is awesome, I wish I would had this when I started 5 years ago lol!

screen-shot-2016-10-04-at-8-59-30-am

TJ Muncy

Squeegee Squad

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