Marketing Blueprint

  • The Window Cleaners Marketing Blueprint is a step-by-step guide to improving the marketing of your window cleaning business.


    In this book, read a detailed overview of the marketing methods used to generate millions of dollars a year. This book covers a wide variety of marketing methods and techniques that used with success in my own business. Consider it a blueprint to filling your schedule with more jobs than you can handle. Marketing is the lifeblood of your company. When done right, it will fill your pipeline with an abundance of high-dollar work.


    This book is for anyone in the window cleaning business looking to make more money in less time. It doesn’t matter if you have a new company or an old company, a small company or a big company. Heck, maybe you don’t even have a company yet, and you’re just thinking about starting one up. Either way, you are in the right place.


    This book is free to read online. You can also purchase a print copy or PDF below. A Complete Downloads Package is also available to go along with it. To get the most out of this book consider downloading the free package. You can also check out a list of our best-selling products here.


  • Read it for Free

    Read the book in its entirety for free! All chapters are online for anyone to read!

  • Buy the Print Book

    Includes the 272-page physical book shipped to any USA resident!

  • Buy the PDF

    Includes a downloadable PDF of the Marketing Book that you can read at your leisure!


  • BEST PRACTICES

    Learn the 21 best marketing practices that I used in my business. Guaranteed to improve your business when followed.

  • MARKET RESEARCH

    An in-depth analysis of your market. Together we will mathematically determine the absolute best locations for you to focus your energy.

  • DIRECT MAIL

    A step-by-step guide and instruction for 4×6 mailings, Direct Sales Letters & EDDM. When to mail, frequency, timing and more.

  • THE PHONE

    Learn how to sell any job or service over the phone with my exact scripts.

  • PRINT

    Insights into print marketing strategies that are more effective than ever.

  • WEB MARKETING

    We go in depth and explore the best ways to market your business online.


Written by

Chris Lambrinides is the founder of a few of the window cleaning industry’s best companies. He knows the industry inside and out.


  • CHAPTER 1: MARKET RESEARCH


    I take you on an in-depth assessment of your local market. Together we determine the absolute best places for you to focus your attention and money.

  • CHAPTER 2: BEST PRACTISES


    I go over 21 best practices

    guaranteed to improve your business.

    15 years worth of lessons and

    insights jammed into one chapter.

  • CHAPTER 3: WHERE TO START


    I give you the tools to tie all the

    concepts together and help you

    decide where to start. Marketing

    budget and calendar included.

  • CHAPTER 4: THE PHONE


    The most underutilized marketing method in most companies. Learn how to systemize your phone sales and start closing more jobs today.

  • CHAPTER 5: WEBSITE BASICS


    You’re home base and the center of all your company’s campaigns. A brief overview of what to look for and how to approach it.

  • CHAPTER 6: WEBSITE ADVANCED


    Advanced web tactics and tools to enhance your web presence. Ongoing content creation, essential tools, onsite SEO and more.

  • CHAPTER 7: EMAIL MARKETING


    Everything you need to know about email campaigns. Learn how to grow your lists, set up your first email and send out your campaign.

  • CHAPTER 8: SOCIAL MEDIA


    We live in a digital age. Learn where to focus, what to say and how to do it. We cover the top networks and help you determine how to spend your time.

  • CHAPTER 9: REVIEW MARKETING


    Leverage reviews to accelerate your

    growth. Learn how to control the

    conversation, how to get more

    reviews and where to use them.

  • CHAPTER 10: PAID ONLINE WEB TRAFFIC


    Find out how it works, when to set it up, and how to determine if it’s right for you. We dig into Facebook, Google, and some other options.

  • CHAPTER 11: TRANSACTIONAL PAPERWORK


    I show you how to use any

    transaction or interaction with a

    customer as an opportunity to

    continually market your services.

  • CHAPTER 12: DOOR HANGERS & FLYERS


    Find out about the testing and measuring advantage. We cover how to create them, where to leave them, how to distribute them and more.

  • CHAPTER 13: NEWSPAPERS / PHONE BOOKS


    Even though many marketing methods have moved online, print is still effective. I walk you through solutions that can be successful for your business.

  • CHAPTER 14: POSTCARDS


    One of the easiest, most affordable

    ways to get clients and prospectives

    to take action.

    Learn frequency, timing,

    design, and efficiency.

  • CHAPTER 15: EDDM


    A step-by-step guide to doing

    EDDM the right way.

    Learn exactly how to level the

    playing field and get in front

    of your most desired clients.

  • CHAPTER 16: SALES LETTERS


    Learn about this simple, cost-effective mailing solution. Perfect for new customer acquisition or to squeak into exclusive neighborhoods.

  • CHAPTER 17: AROUND TOWN


    Tips and advanced techniques to capitalize on your company’s presence around town. Low-cost strategies to market your services.

  • CHAPTER 18: REFERRAL SYSTEMS


    Word of mouth drives 13% of consumer sales. Use my three-step plan to start getting more work from word of mouth right away.

  • CHAPTER 19: WORD OF MOUTH


    “A happy customer tells a friend; an unhappy customer tells the world.” Learn how to leverage this to your advantage.

  • CHAPTER 20: NETWORKING


    BNI groups, home shows, and strategic alliances. I help you determine if they are worth doing, and how to cover your costs.

  • CHAPTER 21: TOOLS/DOWNLOADS


    Downloads, Links, Abbreviations,

    Terminology and even more

    Recommended Reading.


Topics

100% Satisfaction Guaranteed

Accept Credit Cards

Add the paperwork

Always Answer Your Phone

Analyze and Review

Analyze and Review the Data

Angie’s List

Answering Service

Antibranding?

Ask and reward

Ask for them five times

Automate It

Automate Some of It

Automate The Process

Bake It In

Be Easy

Be Reviewable

Benches out front

Best Practices

Best Practices for Social Media

Better safe than sorry!

Blogging

BNI Groups

Booth design

Brochures of Other Service

Budget and Repition

Budgeting

Bullets and then Cannonballs

Bundling

Business Cards

Call to Action

Canned Responses

Cell Phone or Landline

Check Out This Graph

Clients versus Customers

Collect Data

Common Reasons EDDM Fails

Command Price

Community board

Company Shirts

Competitor Research

Complete EDDM

Compressed images

Confirm

Content for Emails

Control the Conversation

Cost Comparison

Coupons

Cover your costs

Creating and Managing Lists

Cross-promotion offers

Customer Avatars

Data collection for Home Shows

Decide on the card – direct mail

Decide on the size – direct mail

Demographic Data

Design Your Email

Designing Your Own

Determine Your Service Area

Direct Sales Letters

Display Ads

Distribute literature

DIY or Hire a Pro

Do a giveaway

Do your research

Do-not-call list?

Don’t Be Annoying

Don’t forget the bundles

Don’t Obsess

Don’t Sound Scripted

Door Hangers

Door Knocking

Elevator Pitch

Estimate Sheets

Estimate the job

Even distribution

Example Card

Exterior Sticky-Notes

Facebook Reviews

Facebook Paid Traffic

Facebook Groups

Facebook Page

Focus

Follow-up Cards

Forms

Frequency – Phone

Frequency – Email

Frequency and repetition

Gather data

Get Relevant

Getting the Right URLs

Gift Cards

Good URL structure

Good, Relevant Content

Google Analytics

Google – Website Advanced

Google Webmaster Tools

Google My Business

Greeting

Group the Workload

Groups

Guaranteed to Improve Your Marketing

Have a Great Signature

Head back to the USPS website

Home Shows

Hours and Days of Operation

How I Got My Start

How many to send

How to Price Like a Boss

How to start

In Summary

Inbound Calls

Indicia

Internal Capturing

Internet Review Sites

It Doesn’t Scale

It’s all about the staffing

Job Tickets/Invoices

Lead Sites

Legal Concerns

Links Mentioned

Lists

LISTSERVs

Market More When You’re Busy

Marketing Automation

Marketing Calendar

Marketing E-mail

Marketing Mix

Marketing Outbound Scripts

Media

Mobile friendly

Moderate a Community Group

Most Valuable

Newspaper Classified Ads

Newspaper Inserts

Newspapers

No Spam

Off to the post office!

On-Hold Music

One Full Marketing Day per Month

Ongoing Collection

Ongoing Content Creation

Ordering Your Card

Other 4 x 6 Sending Options

Other than Facebook

Outbound returning call

Overseas Developers

Pay as You Go

Personalize

Phone Book Sticky-Notes

Phone Books

Phone script

Photo Album

Plan for It

Plug In the Demographic Data

Post Office Delivery Day

PPC = Pay Per Click

Presentation

Prepare Your Plan

Press Releases

Print your forms!

Processing Your Mailings

Prospective Cards

Psychographics

Rain Guarantee

Read the fine print

Register tape

Remarketing

Rented Land

Research

Research Best Areas

ResponsiBid

Review Society

Rinse and Repeat

Sales Letters for New-Customers

Sales Letters for Repeat Clients

Scripts

Select your piece

Semiflexible weekly delivery day

Sense of Urgency

SEO

Shopping carts

Social Media and Word of Mouth

Social Media Best Practices

Social Media Calendar

Speed

Strategic Alliances

Strategic Alliances Expanded

Supermarkets

Supply and Demand Pricing

Supply-and-Demand Scheduling

Take Control of the Call

Take Lots of Pictures

Test, Test, Test

Test, Tweak, Measure

Testing and Measuring

The basics

The Center of All Your Campaigns

The final page

The Five-around Concept

The follow-up call

The Importance of Good Design

The reminder call

The Superrich

The Three-Step Plan

The Value of Social Media

Thoughts on Sales Letters

Timing

Title Tag

Track, Measure, and Pay Out

Transactional Emails

Transactional Outbound Scripts

Trust Logos

Two Different Types of Flyers.

Two Types of Referrals

Use the close

Vehicle Lettering

VoIP Sucks

Watch the mailing area

Watch the Trend

Watch the Weather

Web—Zopim

Website

What Is EDDM?

What Should You Talk About?

When to Mail

When to Use

Where Not to Market

Where You Can Leave Your Flyers

Why Do Market Research?

Why You Should Consider EDDM

Working with a Developer

Yard Signs

Yelp

Your Branding Starts Here

Your Database

Your First EDDM Campaign

Your Home Base

Your ordering options

Your Phone Number

Your Precrafted Referral Strategy

Your Voice Mail

Zopim