CHAPTER 21 - TOOLS/DOWNLOADS

Get Into It!

So, there you have it, the official Window Cleaners Marketing Blue Print. I hope you find this information useful in the marketing of your business. When I first started, resources like this book and other forms of online learning did not exist. I wasted thousands of dollars on trial and error–type experiments, but you don’t have to.

If you commit to the principles in this book, you can accelerate the growth of your business and maximize your earning potential. Follow my step-by-step instructions, and you will have a tremendous advantage over your competition.

Don’t put this on the shelf and forget about it. Take action now. Turn off the TV, eliminate distractions, and get to it! Your business will thank you for it.

Please remember:

1. Don’t overspend.

2. Test, test, test.

3. Use the templates.

4. Start now!

Downloads

Chapter – 0
Download – Sheet – Define – Goals Template

Chapter – 1
Download – Sheet – Market Research Template 

Chapter – 2
Download – PNG – Satisfaction Guarantee Seal 
Download – Sheet – Competitor Research Template 
Download – Sheet – Avatar Tool 
Download – PNG – Rain Guarantee Seal 
Download – PSD – 3 Coupon Strip 
Download – PSD – Rain Guarantee Certificate 
Download – Trust Logos – Credit Cards & BBB
Download – Doc – Photo Authorization Agreement 
Download – Sheet – End Of Day Sales Performance Report 
Download – PSD – Postcard – 4 x 6 – Five Around 

Chapter – 3
Download – Sheet – Month In Marketing Review Template 

Chapter – 4
Download – Sheet – Prospective Sheet 

Chapter – 6
Download – Sheet – SEO Title Tag Counter 

Chapter – 7
Download – Sheet – Marketing Calendar
Download – Sheet – Sample Marketing Budget 
Download – Doc – Phone Script – Follow Up Call 
Download – Doc – Phone Script – Get back on the schedule 
Download – Doc – Phone Script – Inbound – Sell Residential 
Download – Doc – Phone Script – Reminder Call
Download – PSD – HTML Email 

Chapter – 8
Download – Trust Logos – Social 

Chapter – 9
Download – Trust Logos – Review Sites

Chapter – 11
Download – PSD – Work Invoice

Chapter – 12
Download – Sheet – Social Media Calendar Template
Download – PSD – Postcard – 4 x 6 – Follow Up
Download – PSD – Review Our Services Leave Behind
Download – PSD – Trifold Brochure 
Download – PSD – Postcard – 4 x 6 – Prospective 
Download – PSD – Estimate Sheet 
Download – PSD – Flyer – Deli
Download – PSD – Flyer – Five Around
Download – PSD – Door Hanger

Chapter – 13
Download – PSD – Newspaper Insert 

Chapter – 14
Download – PSD – Postcard – 4 x 6 – Time Clean 

Chapter – 15
Download – PSD – Postcard – 8.5 x 11

Chapter – 16
Download – Doc – Direct Sales Letter – For Repeat Clients 

Chapter – 17
Download – PSD – Postcard – 6.5 x 9 – Waiting For Spring
Download – Doc – Direct Sales Letter – For New Clients
Download – PSD – Business Card
Download – PSD – Gift Card
Download – PSD – Yard Sign

Chapter – 19
Download – PSD – Postcard – 6.5 x 9 – Referral Request 

Chapter – 20
Download – Sheet – Strategic Alliance Research Tool 

Links Mentioned

Here are all the links I mentioned throughout the book:

Free Google Products
Get a Google Account here: – accounts.google.com/signup
Use the Google Cloud here: – google.com/drive
Use Google Spread Sheets here: – google.com/sheets
Use Google Documents here: – google.com/docs
Google Analytics – google.com/analyitcs
Google Webmaster Tools / Search Console – google.com/web-masters/tools
Google Forms – google.com/forms
Google Page Speed – developers.google.com/speed/pagespeed

Website Tools
Awesome Screenshot – awesomescreenshot.com
QuickCast – quickcast.io
WordPress Testimonials Widget – wordpress.org/plugins/testimonials-widget
Kraken – kraken.io
Pingdom Page Speed – tools.pingdom.com
Moz Title Tag Tool – moz.com/blog/new-title-tag-guidelines-preview-tool
Awesome Websites – hatchspot.com
Website Live Chat – zopim.com
Facebook Business – facebook.com/business
Google Business – google.com/ads
NiceWork – nicework.io

Automation
Zapier Data Automation – zapier.com

Collect Data
Chimpadeedoo – App Store

Email Marketing
Mailchimp – mailchimp.com

Write Better
Grammarly – grammarly.com

Social Media Tools
Hootsuite – hootsuite.com
Buffer – buffer.com
Social Media Name Assistance – knowem.com

Cool Paid Tools
Google Apps for Work: apps.google.com
ResponsiBid – symphosize.com/responsibid
House Call Pro – tryhousecallpro.com/wcr

Interesting Websites
Business Terminolgy – entrepreneur.com/encyclopedia
WOMMA – Word Of Mouth Marketing Association – womma.org
Marketing Charts – marketingcharts.com
Listserv – lsoft.com
Neat Stuff For Five Bucks – fivver.com

Direct Mail
Melissa Data – melissadata.com
Postal Service US – usps.com
SendJim – sendjim.com

Market Research
Census Data – factfinder.census.gov
Research Realestate – trends.findthehome.com
Research Addresses – melissadata.com/lookups/zipdistance.asp
Free Map Tools – freemaptools.com
Nielsen My Best Segments – segmentationsolutions.nielsen.com/mybestsegments
Survey Monkey – surveymonkey.com

Phone Marketing
Text Message Marketing – mozeo.com
Put A Voice Mail On A Phone – slybrodcast.com
Professional Voice Work – voicebunny.com

Stay Up To Date SEO Blogs
searchenginejournal.com
moz.com/blog
searchenginewatch.com

My Websites
TheWCRA – thewcra.com
ThePWRA – thepwra.com
The Huge Convention – thehugeconvention.com
Home base – windowcleaner.com
WCR Forum – windowcleaningresource.com
PWR Forum – pressurewashingresource.com