Chapter 21

Get Into It! So, there you have it, the official Window Cleaners Marketing Blue Print. I hope you find this information useful in the marketing of your business. When I first started, resources like this book and other forms of online learning did not exist. I wasted thousands of dollars on trial and error–type experiments, but you don’t have to. If you commit to the principles in this book, you can accelerate the growth of your business and maximize your earning potential. Follow my step-by-step instructions, and you will have a tremendous advantage over your competition. Don’t put this on the shelf and forget about it. Take action now. Turn off the TV, eliminate distractions, and get to it! Your business will thank you for it. Please remember: 1. Don’t overspend. 2. Test, test, test. 3. Use the templates. 4. Start now!

Downloads Chapter – 0 Download – Sheet – Define – Goals Template Chapter – 1 Download – Sheet – Market Research Template Chapter – 2 Download – PNG – Satisfaction Guarantee Seal Download – Sheet – Competitor Research Template Download – Sheet – Avatar Tool Download – PNG – Rain Guarantee Seal Download – PSD – 3 Coupon Strip Download – PSD – Rain Guarantee Certificate Download – Trust Logos – Credit Cards & BBB Download – Doc – Photo Authorization Agreement Download – Sheet – End Of Day Sales Performance Report Download – PSD – Postcard – 4 x 6 – Five Around Chapter – 3 Download – Sheet – Month In Marketing Review Template Chapter – 4 Download – Sheet – Prospective Sheet Chapter – 6 Download – Sheet – SEO Title Tag Counter Chapter – 7 Download – Sheet – Marketing Calendar Download – Sheet – Sample Marketing Budget Download – Doc – Phone Script – Follow Up Call Download – Doc – Phone Script – Get back on the schedule Download – Doc – Phone Script – Inbound – Sell Residential Download – Doc – Phone Script – Reminder Call Download – PSD – HTML Email Chapter – 8 Download – Trust Logos – Social Chapter – 9 Download – Trust Logos – Review Sites Chapter – 11 Download – PSD – Work Invoice Chapter – 12 Download – Sheet – Social Media Calendar Template Download – PSD – Postcard – 4 x 6 – Follow Up Download – PSD – Review Our Services Leave Behind Download – PSD – Trifold Brochure Download – PSD – Postcard – 4 x 6 – Prospective Download – PSD – Estimate Sheet Download – PSD – Flyer – Deli Download – PSD – Flyer – Five Around Download – PSD – Door Hanger Chapter – 13 Download – PSD – Newspaper Insert Chapter – 14 Download – PSD – Postcard – 4 x 6 – Time Clean Chapter – 15 Download – PSD – Postcard – 8.5 x 11 Chapter – 16 Download – Doc – Direct Sales Letter – For Repeat Clients Chapter – 17 Download – PSD – Postcard – 6.5 x 9 – Waiting For Spring Download – Doc – Direct Sales Letter – For New Clients Download – PSD – Business Card Download – PSD – Gift Card Download – PSD – Yard Sign Chapter – 19 Download – PSD – Postcard – 6.5 x 9 – Referral Request Chapter – 20 Download – Sheet – Strategic Alliance Research Tool

Links Mentioned Here are all the links I mentioned throughout the book: Free Google Products Get a Google Account here: – accounts.google.com/signup Use the Google Cloud here: – google.com/drive Use Google Spread Sheets here: – google.com/sheets Use Google Documents here: – google.com/docs Google Analytics – google.com/analyitcs Google Webmaster Tools / Search Console – google.com/web-masters/tools Google Forms – google.com/forms Google Page Speed – developers.google.com/speed/pagespeed Website Tools Awesome Screenshot – awesomescreenshot.com QuickCast – quickcast.io WordPress Testimonials Widget – wordpress.org/plugins/testimonials-widget Kraken – kraken.io Pingdom Page Speed – tools.pingdom.com Moz Title Tag Tool – moz.com/blog/new-title-tag-guidelines-preview-tool Awesome Websites – hatchspot.com Website Live Chat – zopim.com Facebook Business – facebook.com/business Google Business – google.com/ads NiceWork – nicework.io Automation Zapier Data Automation – zapier.com Collect Data Chimpadeedoo – App Store Email Marketing Mailchimp – mailchimp.com Write Better Grammarly – grammarly.com Social Media Tools Hootsuite – hootsuite.com Buffer – buffer.com Social Media Name Assistance – knowem.com Cool Paid Tools Google Apps for Work: apps.google.com ResponsiBid – symphosize.com/responsibid House Call Pro – tryhousecallpro.com/wcr Interesting Websites Business Terminolgy – entrepreneur.com/encyclopedia WOMMA – Word Of Mouth Marketing Association – womma.org Marketing Charts – marketingcharts.com Listserv – lsoft.com Neat Stuff For Five Bucks – fivver.com Direct Mail Melissa Data – melissadata.com Postal Service US – usps.com SendJim – sendjim.com Market Research Census Data – factfinder.census.gov Research Realestate – trends.findthehome.com Research Addresses – melissadata.com/lookups/zipdistance.asp Free Map Tools – freemaptools.com Nielsen My Best Segments – segmentationsolutions.nielsen.com/mybestsegments Survey Monkey – surveymonkey.com Phone Marketing Text Message Marketing – mozeo.com Put A Voice Mail On A Phone – slybrodcast.com Professional Voice Work – voicebunny.com Stay Up To Date SEO Blogs searchenginejournal.com moz.com/blog searchenginewatch.com My Websites TheWCRA – thewcra.com ThePWRA – thepwra.com The Huge Convention – thehugeconvention.com Home base – windowcleaner.com WCR Forum – windowcleaningresource.com PWR Forum – pressurewashingresource.com Sparta Window Cleaning – spartawindowcleaning.com