About the AWC Magazine - Issue 205 Download

ISSUE TEASER:

Publisher Michael Draper wrote a profile on Canadian window cleaner Alan Karr. Karr shares how previous employment helped him launch his window cleaning business. Unfortunately, Karr was laid off in 2007 from the gaming industry thanks to the economic downturn, and he fell into a telemarketing job for a lawn care company. The rest was history.

Balancing the desire to turn a profit while also helping and connecting with your customers is often an exercise in patience. AWC contributor Nathan Redelfs offers tips for being a good salesman. He touches upon the strategy of price anchoring and implores salespeople to always offer choices and packages.

According to the "Window Ninja," "Clients who grew up in other countries can be challenging. They are more likely to haggle and argue over what you charge them." However, Ninja believes that many of your potential foreign clients are connected to a larger, untapped community that you, as a window cleaner, can break into and benefit from.

ISSUE HIGHLIGHTS:

• Ladder safety standards and rules
• How to build a seven-figure business
• See if it's worth it to attend window cleaning events
• Why you should invest time and money into your employees