AWC Magazine - Issue 179

ISSUE TEASER:

Safety expert Gary Mauer opens this issue by imploring that all window cleaners have a safety kit handy. Mauer recounts barely having to carry around anything when he first began window cleaning, however, nowadays most window cleaners can't fit most of their equipment in their truck. He lists everything you should put in your safety kit and explains why.

Michael Smahlik might have been a retired airline pilot today if he hadn't met Diana Steccone in college where he was majoring in engineering. Chief correspondent Bob Lawrence takes you through the life of Smahlik, outlining his major achievements and the impact he's had on the window cleaning industry.

When starting a new business venture, 'Uncle Sam' will not only pick up part of the expense, he will also allow the losses from a secondary activity to be used to reduce your tax bills. Sound a little confusing? That's okay because AWC contributor Mark E. Battersby is here to explain everything from funding to accounting methods.

ISSUE HIGHLIGHTS:

• How web analytics can drive more sales
• Why you should automate emails
• Learn if it's worth it to use gas cards for your window cleaning crew
• Ettore introduces their new Rubberized Replacement Grip