How does WCR compare to Windows 101?

Both Windows 101 and WCR were started to fill a need for window cleaners. Windows 101 started with a focus on providing resources for window cleaners while WCR's origin was a forum for window cleaners to share tips and tricks with each other. See how they've both grown and continue to serve the window cleaning community below.

WCR vs Windows 101

Features WCR Windows 101
Shipping
Free Shipping
Starts at $49
Starts at $95
Same Day Shipping
Yes - by 5 PM EST
No - Within 24 Hours
International Shipping
Yes
Yes
Local Pickup
Yes
Yes
Ships From
New York
Washington
Customer Service
Livechat Available
Yes
Yes
Phone Support
24/7
M-F 8 AM - 5 PM EST
Experts on Hand
Yes
No
Return Policy
90 Days
30 Days
Pricing & Perks
Low Prices Guaranteed
Yes
No
Free Gift Program
Yes
No
Minimum Order Amount
None
None
Customer Feedback & Community
Google Reviews
5.0 Rating - Over 8,000 Reviews
4.9 Rating - Under 1,000 Reviews
Facebook Reviews
100% Recommended - Over 600 Reviews
98% Recommended - Under 200 Reviews
Official Facebook Group
37.8K + Members
8.3K Members
About & Initiatives
Awards & Recognition
2025 Inc 5000 - Fastest Growing Company
N/A
Charity Arm / Fund
Yes - Window Cleaner Relief Fund
No
Affiliate Program
Yes
Yes
Year Founded
2007
1999

A Brief History on Windows 101

From the Back of a Van to a Business for the People

“Window cleaners are some of the most innovative people I know.” This sentiment, shared by Emmanuel Ochsenreiter, owner of Windows 101, perfectly reflects the philosophy that has shaped his business from the very beginning.

Emmanuel came to the United States in 1989 and settled in Seattle, where he began selling window cleaning supplies out of the back of his van. What started as a small, hands-on operation quickly grew. In 1993, Emmanuel and his wife, Penny, officially founded Windows 101. While Penny focused on building the digital side of the business, Emmanuel dedicated himself to connecting people with the tools they needed to succeed.

The name Windows 101 was inspired by the company’s original address—101—but it also carried a deeper meaning. Emmanuel wanted to create a place where new business owners could learn the fundamentals of window cleaning and entrepreneurship. Anyone interested in building or improving their business could turn to Windows 101 as a trusted resource for knowledge, support, and quality products.

Vintage Ad from the AWC Magazine Issue 58 - 1996

A window supplier for window cleaners

Emmanuel speaks five languages, which allows him to connect with window cleaners from a wide range of backgrounds. He is deeply passionate about helping people succeed in their businesses, and that philosophy has shaped every aspect of his company. At Windows 101, there is a firm belief that people are the foundation of a successful business, and the company’s highest priority is providing outstanding customer service.

To uphold these values, Windows 101 keeps its advertising lighthearted and humorous, creating a welcoming and relatable brand. The company also actively participates in industry conferences, offering support and guidance to window cleaners at all stages of their careers. Additionally, their website is available in multiple languages, ensuring that window cleaners from all walks of life can easily access resources and products to meet their needs.

photo from the AWC Magazine Issue 63 - 1997

Windows 101 Impact

It’s the people building relationships that build businesses, and the window cleaning industry is no different. Emmanuel and Penny recognized this early on and created a company centered on meeting people’s needs first. Their primary goal has always been to provide exceptional, personal service. It’s an approach that customers have felt and appreciated for more than 45 years.

Windows 101 has introduced a level of customer care that goes beyond simply selling products. By putting relationships first, the company has set an example that continues to inspire new business owners throughout the window cleaning industry.

Vintage AD FROM THE AWC MAGAZINE ISSUE 68 - 1998