Some of the most recognizable brands are peoples names. I agree with others that branding your name can be beneficial.
Some poor(?) choices. 
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Baskin-Robbins, Founders: Burton Baskin and Irvine Robbins
Bacardi, Founder: Don Facundo BacardĂ MassĂł
Cadbury, Founder: John Cadbury
Bausch & Lomb, Founders: John Jacob Bausch and Henry Lomb
Tupperware Brands, Founder: Earl Tupper
Mc Donaldâs, Founders: Ray Kroc, Richard and Maurice McDonald
Nestlé, Founder: Henri Nestlé
Wrigley Company, Founder: William Wrigley Jr.
Gillette, Founder: King C Gillette
