I came across this article while doing some research to help a friend with his construction company.
While it applies more directly to the construction industry, it got me thinking why can’t I use this same principle. Market to those around my current customers.
I have not heard a lot on this subject, maybe I missed it, and it has been discussed. I have a few questions floating around so any input / discussion would be good. What caused your current customer to buy your service, and can it be used to others on that same street? If you direct mailed to get that customer, would it be advantageous to then flyer the same houses about 1-2 weeks after the DM. This seems to be very effective for the construction industry, could we make it just as effective for WC’ing.