There is some interesting conversation here, but in my opinion, the OP mentioned something that everyone is overlooking.
We all want our industry to be respected and our work to be valued, and WE can see the difference between a bad window cleaning and a good window cleaner…why can’t the customer!?
This observation was made while eating at…McDonalds. This is a company that produces poor quality, unhealthy food and pays their employees peanuts for it, and they are propped up by…cheap prices. I bet you could find a lot of restaurant owners that would say, “Why don’t customers value good, quality food? Why do they want cheap, poor quality food from McDonald’s? Can’t they tell the difference!?”
How would you respond to a restaurant owner who confronted you for supporting McDonald’s? Would you tell them it was “good enough?” Would you say their restaurant is overpriced? After all, a breakfast sandwich is a breakfast sandwich, isn’t it?
There’s a coffee shop in town that makes fresh egg sandwiches on home made bread. Just egg, no meat, and it’s ~$5. If that sounds ridiculous to you, reader, than consider how we appear to customers when we start talking about “quality window cleaning…better detailing…newer squeegee rubber…”
Nine out of ten people will have their eyes glaze over and say, “Are you serious? It’s just Window Cleaning. What is the difference?”
Appreciate that some people will never value those things in a window cleaning. And that’s okay. Go find the ones who do. And McDonald’s will have a line of customers every morning in every town in this country. I can’t personally figure it out, but that’s okay, too.
EDIT: OP, please don’t feel like I’m criticizing you. All I mean is we all value different things. For example, while my wife would enjoy a nice glass of wine,
I’m happy with a Mountain Dew. Some people would claim I have no taste, and I guess and expensive wine seems pointless to me. Some people view Window Cleaning that way.