Yesterday as I found myself in a mix between ad creation and calling my customers to schedule them for their spring cleaning, I noticed something interesting.
What I noticed was that in speaking to my customers and how glad they were to hear from me and thanking me for calling them. I noticed my ads, not just the ad, but the message… not just a message but a question.
What do I want for them? I know what I want for me, I know what I want them to think as how they perceive my company. But what do I want for them…
It actually posed a very deep and meaningful question for me to think about. A Zen moment if you will.
As much as I preach about “look at your ads from your prospects eyes”, I find myself still riding the ME train. That is why it is far easier for me to create ads for other companies. I can see everything clearly and objectively.
Once my pride, my financial security and self awareness come into play, I start to tilt to one side. My side.
Why do I have this business? to clean windows? No I am here because it is a skill I had and I do not want to work for anyone. Basically no meaningful reason.
How can I feel better about what I am doing, how can I feel that this is more than a buck? It happened yesterday on the phone. People from all ages and incomes treating me like a friend, a trusted confidant. Wow, what a feeling that is.
My goal this year is to build relationships far beyond what I have done so far. Not only so my customers never leave, not to increase referrals, but so I can feel that way again and again. It makes me want to provide an even better service than I have. I feel like someone actually cares that I am the one they are dealing with.
Money gets spent and customers get forgotten, until the next push…
not anymore. Now I know what I want for them.
