About the AWC Magazine - Issue 269

ISSUE TEASER:

What happens when a passing thought becomes a full-blown adventure? In Sudsy Road Trip: Part 1, Jason Gulick recounts how a highway daydream sparked a cross-country mission to meet window cleaners from coast to coast. From industry icons to hardworking everyday pros, this story goes far beyond spotless windows; it’s about community, connection, and chasing big ideas with grit and heart.

We rely on it, work with it, and sometimes battle against it, yet rarely pause to appreciate it. In Water: The Element That Rules Our World, Matt Johnson dives into the immense power, unpredictability, and essential role water plays in both our lives and the window cleaning trade. From the brilliance of pure water systems to the challenges of heat, humidity, and rain, this article reminds us that the element we take for granted is the one that makes our work possible.

What does real leadership look like in the window cleaning industry? In Lessons From Coaching, Gabriel Salinas shares the wisdom he’s gained guiding business owners through growth, system-building, and the search for balance. Honest and insightful, this piece explores the fears, breakthroughs, and mindset shifts that turn everyday window cleaners into capable leaders, and highlights how true leadership is about far more than clean glass. It’s about uplifting others to reach their highest potential

ISSUE HIGHLIGHTS:

• Rigs & Digs: Hembree Window Cleaning
• Around the Globe: Belgium
• Handling Local Competition in the Window Cleaning Industry by Zack Ramsay