About the AWC Magazine - Issue 265

ISSUE TEASER:

Behind the scenes at Window Cleaning Resource, there’s a powerhouse team making it all happen, and the women of the warehouse are at the heart of it. In this feature, we spotlight Jessica, Gina, and Hana, three of the many women helping drive WCR forward. From marketing and logistics to creative brand building, their stories offer a glimpse into the passion, grit, and community spirit that power the company every day. They may not be out on the glass, but their impact on the window cleaning industry is crystal clear.

From towering cityscapes to industry boardrooms, Daisy DeVecchio is redefining what legacy looks like in the world of high-rise window cleaning. As the first certified female Rope Descent Systems technician for the IWCA and a mother of six, Daisy balances fearless leadership with deep compassion. In this feature, we explore how she’s turning a family trade into a force for progress, mentorship, and inclusion.

You may have met her at an IWCA convention booth, chatting casually about squeegees - but what you might not have realized is that you were in the presence of window cleaning royalty. In “Royalty Among Us,” Gabriel Gutierrez introduces us to Diane Smahlik, daughter of Ettore Steccone, the inventor of the modern squeegee and founder of the Ettore brand. With humility, humor, and a fierce work ethic shaped by generations of grit, Diane has carried her family’s legacy into the modern era.

ISSUE HIGHLIGHTS:

• Rigs & Digs: Interlake Window Cleaning
• Women in History
• From Flight Attendant to Founder