About the AWC Magazine - Issue 264

ISSUE TEASER:

In the article "Don't Sell the Steak, Sell the Sizzle," Gabriel Guitierrez encourages readers to emphasize selling the experience over the product. In your case, the product (steak) is window cleaning, and the experience (sizzle) is going to be the unique benefits you offer. If you want to learn how to successfully sell the sizzle, continue reading on page 14.

How many times have you come across the trad vs waterfed argument? In his article "The Great Debate", T. Squeegee gives his perspective on the controversial dispute that has many window cleaners up in arms. Check out his take on page 16.

Have you been considering solar cleaning as an add-on service? The article "Spring Into Action" by Kevin Hargis outlines tips to help you start your solar panel cleaning journey the right way. Learn how to find customers, discover what equipment you'll need, get safety tips, and find out how to price solar jobs on page 32.

ISSUE HIGHLIGHTS:

• Around the Globe: Great Britain
• Rigs & Digs: Ramsey Window Cleaning
• "Life, Loss, and Leveling Up in Window Cleaning" with Jason Gulick