ISSUE TEASER:

AWC Magazine ends the year 2022 with a bang, delving into juicy topics on networking, systems to bring you ultimate success, and how window cleaning is so much more than an 'easy' side hustle.

Matt Johnson of Blue Sky WC, Inc. defines the oldest form and possibly the most effective form of marketing: Networking. With all the technology, social media, and direct marketing tools available these days, Matt believes there is no substitute for looking someone in the eye, shaking their hand, and having a one-to-one conversation. It's wise to get to know who you'll be doing business with. In addition, rather than giving everyone in the room your business card, make genuine connections with people by having conversations. Listening and creating a rapport is a small seed to sow that could turn into a flourishing professional relationship.

Jim DuBois shares his expertise again in his article "Systems = Success in 5 Steps." By identifying your company's biggest struggles, figuring out what you want to happen, implementing the systems, and reviewing them with your team can bring amazing results to your business with simplicity and ease.

ISSUE HIGHLIGHTS:

• T-Squeegee tells a Christmas tale of brightening windows that is sure to brighten your season
• Grace Gerengher talks about how maintaining customer service builds upon a great client relationship
• Gabe Gutierrez cracks the myth on why window cleaning is not an 'easy' side hustle, but a fulfilling career that is more timeless than any 'side hustle' could be