About the AWC Magazine - Issue 232 Download

ISSUE TEASER:

Being a woman in window cleaning is becoming more and more popular, and for good reason! 4th generation window cleaner, Grace Gerengher, gives her side of the story in "Being a Female Window Cleaner," and touches on the advantages, disadvantages, and drawbacks, and how she overcomes the judgment of others while staying motivated in her field.

Jim DuBois systemizes rules of marketing for us in his 10-part article. Since marketing is essential for the long-term success of your business, establishing rules to follow can help you as you figure out what works most efficiently. When marketing, Jim says there should always be offers made, always provide a reason for the customer to respond immediately, clear instructions on how, and more! Add this game-changing routine to your marketing plan and see your numbers rise.

Gabe Gutierrez wants to know: Do you really run your company? Or, does your company run you? In his informative article, Gabe encourages us to anticipate the ups and downs of business so you're always prepared for potential emergencies. Educating yourself, regaining control, and reserving time to spend with your family will help you achieve the boss mindset you'll need to be a profitable company owner.

ISSUE HIGHLIGHTS:

• Jersey encourages you to "Change Your Mindset to Change Your Company"
• Austin Grubbs pushes you to live in the moment and enjoy both the highs and lows of window cleaning - no day is the same, and that's how it should be!
• Matt Johnson wants to know - Should You Get into High Rise?