About the AWC Magazine - Issue 228 Download

ISSUE TEASER:

Is recruiting employees who don't stick around getting you down? Economists say that rapid quitting and hiring will continue in 2022, and employers have to do a whole lot to get employees into their doors. Jim DuBois talks all about key recruiting strategies that work and that window cleaners absolutely need in the busy spring season. Planning ahead, starting your recruiting efforts early, finding out more about them personally to see if they would be a good representation of your company, and selling your company to them will help.

Financial expert & SMB Compass founder Matthew Gillman gives advice in "Pros and Cons of Using a Business Loan to Pay Taxes." Would a loan be beneficial to you? Well, if your business didn't generate enough income over the past year, then yes; it would be wise. He gives a quick breakdown as to how to go about it, including paying the taxes on time, the total amount all at once, and work on getting more capital for other expenses. Learn about the cons by downloading for free!

Anthony Padlo asks, "Can Google Ads or Facebook Work for Your Company?" The internet can be a wild place, so "of course, you want your business mixed into all that madness!" he claims. Getting yourself Google guaranteed, using Google Ads, and the Google Local Services app can all help you get your business in front of internet users - aka, everybody! Even Facebook can help you with online marketing for free. Check this out and more great advice to get yourself to a "Kardashian level of fame for your brand!" - Anthony Padlo.

ISSUE HIGHLIGHTS:

• The Story of Unger: Henry Unger & Unmatched Quality
• Keeping it in the family with Generational Family Businesses
• Ask T-Squeegee: How to charge for inside & outside window cleaning, and establishing cleaning contracts