About the AWC Magazine - Issue 224 Download

ISSUE TEASER:

The editor of AWC, Jersey, knows that every aspect of business can give you headaches at times, and for him, the biggest one of all was advertising. Jersey breaks down advertising into four parts: Avatar, or knowing your audience, USP, or unique selling point, selling on value, and keeping your designs the same, so your business has continuity. Once you know what message you want to give and who to give it to, advertising becomes much simpler and can become more exciting than grueling.

Window cleaning company owner Austin Grubbs encourages you to enjoy every season in "The Struggles of Winter". Despite gloves being either too bulky to work or not warm enough when they're thin, getting employees out of their warm beds to play with water in below-freezing temperatures, or struggling to fill your calendar when the phone stops ringing, you can always take the slow season for what it's worth. Strengthening your company from the inside out will help you shake off the frost that's bringing you down.

Jim DuBois is at it again with his incredible tips on building proper business systems. In his article "The Value of a Formal Referral System? 6-Figures if Done Right", Jim dives into a systematic way that will help you influence customers to get referrals, as everyone knows word-of-mouth is the most effective way of business promotion (plus, its practically free!). All this and even more amazing business tips can be downloaded for free at WCR!

ISSUE HIGHLIGHTS:

• Caitlin Bagley breaks down the essentials of a business owner's policy
• T-Squeegee dissects the do's and don'ts of creating a social media presence for your company
• SteveO shares some solutions for your soap solution and talks about the best soap for the easiest glide possible