AWC Magazine - Issue 210

ISSUE TEASER:

Brandi Harper, owner of the window cleaning business 'Haylo,' is interviewed by publisher Michael Draper. Harper answers questions about why and how she started her company, what she and her family like to do for fun, and what have been some of her biggest struggles. Harper concludes by saying her company is making a large push for safety.

Email is one of the lowest effort yet highest result marketing activities out there. WindowWashingWealth.Com's Jim DuBois offers three lessons in email marketing in addition to an abundance of tips. The first lesson is to build a worthy emailing list; that includes current clients, prospective clients, and anyone else you can think of.

In a post-pandemic world, it's understandable to be worried about your business credit. AWC contributor Gerri Detweiler recommends paying your bills on time, never stop monitoring your business credit report, talk to lenders, and always have a plan for financing. She concludes with a valuable piece of advice.

ISSUE HIGHLIGHTS:

• How to increase work culture and compliance
• Why respirators are essential when pressure washing
• The story of 'Window Ninja's' tragic ladder accident
• International Window Cleaning Association convention news