AWC Magazine - Issue 207

ISSUE TEASER:

Publisher Michael Draper interviews Dutch Shine Maintenance Services Phebe and Sarah Van Der Meer. The Van Der Meers answer questions about where they are located, why they started window cleaning, how many employees they have, and the challenges of being a husband and wife duo.

Are you a reactor or a responder? As told by AWC contributor Gabe, a reactor is a person who behaves in response to a suggestion, stimulation, or some other influence. A responder is a person trained to deal with emergencies efficiently and positively. Learn how to be a responder rather than a reactor.

Jersey Josh examines the importance of selling with packages. By offering more than one package, you're giving the customer several choices and the ability to make their own decisions. Josh recommends offering a basic package, a mid-grade package, and a costly all-inclusive package.

ISSUE HIGHLIGHTS:

• Two things you need for direct mail success
• How to build value in your services
• A person shares his love for the IWCA
• Power Washers of North America highlights