AWC Magazine - Issue 206

ISSUE TEASER:

'Window Ninja,' otherwise known as Carrie Guenther, is a reoccurring columnist of the AWC magazine and professional window cleaner. All of her stories and contributions to the magazine are under the pseudonym 'Window Ninja.' Publisher Michael Draper thought it best to allow Guenther to talk about herself, such as why she window cleans and where she's from.

WindowWashingWealth.Com's Jim DuBois teaches how to separate yourself from the competition, otherwise known as the 'Articulated Sales Argument.' DuBois defines the ASA as the argument you build, the case you design, and the reasons you give as to why a prospect should do business with you. He explains how to implement the ASA and why you should.

Building value in your services and relating to credibility and reputation is paramount to any business, especially window cleaning. AWC contributor Nathan Redelfs touches upon reputation and credibility, the importance of empathy, the price versus value, and pricing for success. Redelfs concludes by highlighting the importance education plays when creating value.

ISSUE HIGHLIGHTS:

• Tribute to the International Window Cleaning Association Lifetime Achievement Award recipient
• How to prepare for the winter as a window cleaner
• Culture Shock - Molding the culture and attitude of your company
• Why the boss should work as hard as their employees, if not harder