AWC Magazine - Issue 190

ISSUE TEASER:

The American Window Cleaner magazine's search for interesting people continues in this issue. This time, publisher Michael Draper interviews A-1 Orange Exterior Building Services' Vickie Couture Head. Her story spans three generations of window cleaners, dating back to 1925.

Do you ever wonder why the International Window Cleaning Association (IWCA) recommends conducting safety meetings regularly with your management and employees? There are many reasons. However, the most important ones are to stop you, your co-workers, and your employees from being injured.

Broadly's Director of Marketing Laura Nelson explains how consumers increasingly rely on the information they find on Google and online reviews to evaluate and choose businesses. Nelson talks about why every business needs a digital strategy in place, and she lists a few helpful tips about leveraging online reviews.

ISSUE HIGHLIGHTS:

• The most efficient record-keeping methods for window cleaners
• Read uncut and unbiased reviews of the Skreen Tool
• How to choose the right equipment for pressure washing
• What to do when you want to sell your business