About the AWC Magazine - Issue 158 Download

ISSUE TEASER:

Most business owners have dabbled with some form of electronic marketing to promote their brand and expand their company's reach using emails, social media, online advertising, or similar types of digital media. AWC contributor Anne Richter explains the benefits of digital marketing and goes into further detail about the different kinds.

For their book, "Inside the Box: A Proven System of Creativity for Breakthrough Results," Drew Boyd and Jacob Goldenberg spent a decade asking senior executives in every major industry on every continent two key questions about innovation in the high tech age: download your free edition and read on to find out!

Chief correspondent Bob Lawrence is back on the case of the neverending scratched glass issue. Lawrence interviews a familiar face and one of the issue's hardest critics: Gary Mauer, director of Window Cleaning Network, former AWC contributor, and 35-year window cleaning veteran. Mauer offers some interesting perspectives and information.

ISSUE HIGHLIGHTS:

• How to increase value without lowering the price
• Unger introduces the new value-priced nLITE ALU
• StreetBidder, a new online application for window cleaners, launches
• Window cleaner shares his five around cards