AWC Magazine - Issue 131

ISSUE TEASER:

What stops an independent window cleaner from doing work they know is unsafe? This issue of the American Window Cleaner magazine explores the crazy stories of some anonymous window cleaners not following their own safety precautions. Some include loosely walking across beams 20 feet in the air and experimenting with dangerous chemicals.

The facility manager's viewpoint is discussed by AWC contributor Bob Lawrence. Although many building owners do have facility managers on staff who manage and maintain their buildings, owners of a number of larger facilities contract with commercial real estate management firms or janitorial companies, both of which subcontract window cleaning.

During slumps in the economy, advertising becomes more important than ever. AWC contributor Anne Richter teaches how to make a greater impact in a quiet market. Richter reviews the advertising strategies larger companies perform such as Apple and Kellogs during times of economic crisis.

ISSUE HIGHLIGHTS:

• Read the rags-to-riches story of a Michigan-based window cleaner
• Window cleaners may be in trouble now that self-cleaning glass is here
• Three smart tactics for tough times
• Ettore announces their new Pro+ line of tools