AWC Magazine - Issue 121

ISSUE TEASER:

This issue of the American Window Cleaner magazine opens with ladder safety concerns by AWC contributor Gary Mauer. Ladder accidents injure more than 20,000 Americans according to the Bureau of Labor Statistics. Mauer emphasizes the importance of window cleaners having a ladder safety program.

ABC Window Cleaning Supply gets a profile article done of them by reoccurring AWC contributor Bob Lawrence. He covers ABC's roots, how the company branched out, its growth over the years, and an inside look at their next line of products. Did you know window cleaning trade shows count as huge tax breaks? Consultant Mark E. Battersby is here to give you the hows and whys.

Part three of three is finally here of internet marketing strategies. The previous columnist on this subject Amber Twist begins by imploring professionals to partake in e-mail marketing. She goes through the e-mail marketing process and concludes that any marketing strategy should not rely on a single avenue - it should be multi-faceted.

ISSUE HIGHLIGHTS:

• How to deal with rejection when telemarketing your business
• New window cleaning trade associations are rapidly sprouting
• Unger Enterprises announces its bucket on a belt
• J. Racenstein introduces their Dodge Sprinter, a waterfed tour on wheels