About the AWC Magazine - Issue 120 Download

ISSUE TEASER:

The story of a high-rise window cleaner using no safety equipment begins this issue of the American Window Cleaner magazine. A CNN reporter filmed him from his building and the footage went viral. AWC contributor Gary Mauer digs deeper into the story and offers some window cleaning safety tips.

Mr. LongArm's story began in 1958 in Wichita, Kansas. AWC contributor Anne Richter profiles the storied manufacturer and details how the company stayed true to its roots and kept its business close to home. The ongoing story of the two high-rise window cleaners who avoided tragedy in Denver, Colorado gets an update and is now dubbed the "Denver Sleighride."

International Window Cleaning Association (IWCA) president Kynan Wynne shares that the IWCA is in the best shape of its existence. Wynne also gives marketing tips and an update on the IWCA safety standards. The importance of web marketing continues from the previous issue, this time exploring online purchasing.

ISSUE HIGHLIGHTS:

• AWC announces the creation of a window cleaner calendar
• How to handle a difficult customer
• IWCA reports the winners from its convention contests
• ABC Window Cleaning Supply introduces its new orange line of products