AWC Magazine - Issue 119

ISSUE TEASER:

This issue of the American Window Cleaner magazine opens with an informative article about how to safely handle alcohol. AWC contributor Gary Mauer lists the three most common types of alcohol window cleaners use: methyl, isopropyl, and denatured ethyl. They are used with an antifreeze mixture during the winter months. Mauer warns they are all dangerous and flammable.

Word of mouth marketing is all the hype. AWC contributor Annie Richter says it's free and offers the strongest form of credibility. Richter advises where you can start word-of-mouth advertising, how to leverage existing networks, why you should create and award brand ambassadors, and what it means to be a good and corporate citizen.

AWC contributor Amber Twist highlights the importance of web marketing. Twist offers some mindblowing internet facts and recommends using the web considering three out of four Americans all have internet access. She concludes that having a website in the 21st century is a must and you either need to maintain your site or hire someone to do so.

ISSUE HIGHLIGHTS:

• Learn about the IRS and tax deductions
• If and when you should use waterfed poles on a construction cleanup job
• Read the story of a window cleaner who defended himself over a scratched glass claim with $250k at stake
• International Window Cleaning Association (IWCA) had its 18th trade show