About the AWC Magazine Collector's Edition - Issue 274

Are you looking to build up a collection of window cleaning memorabilia? AWC Magazine's Collector's Editions have been stored safely at Window Cleaning Resource for those who want to honor their craft and build a collection that can be cherished for a lifetime.

We have a limited number of these vintage relics, and they won't be printed again! Get your hands on these pristine-condition editions and honor the unique and fruitful industry of window cleaning.

ISSUE TEASER FOR EDITION #274:

In “High Rise vs. Ground Work,” Matt Johnson breaks down the real divide in the window cleaning industry where the similarities stop, and the skill gap begins. While every company can handle ground work, not all are equipped for the demands, danger, and discipline of high-rise. From year-long apprenticeships to advanced safety certifications, Johnson explores what it truly takes to earn the title of journeyman high-rise window cleaner and why those who do are among the most respected (and highest paid) in the field. 

In “90 Years of Ettore,” Gabriel Gutierrez reflects on a career shaped by brass, rubber, and one unforgettable walk into a janitorial supply store. From a young window cleaner who thought squeegees only came in two sizes to a lifelong loyalist, Gutierrez traces the legacy of Ettore Products Company and its founder, Ettore Steccone. What began in 1936 with a better idea and a brass “Master” squeegee became a 90-year story of innovation, family values, and industry-changing impact.

In “The Benefits of Year-Round Loyalty,” Dan Wagner explores what loyalty really means in the service industry and why it’s more than just a handshake agreement. From keeping storefront accounts active through the winter to honoring long-time residential clients and building trust with employees, Wagner unpacks the delicate balance between expectation and grace. 

ISSUE HIGHLIGHTS:

• Around the Globe: Victoria, Canada
• Selling Your Business the Right Way by Jim DuBois
• Rigs & Digs: Wow Pressure Washing Services