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Why Is Commercial Window Cleaning a NecessityStorefronts, offices, gyms, banks, restaurants, supermarkets, apartment buildings, dealerships - you name it! The list goes on for commercial businesses and organizations that all have windows that need to be cleaned. More likely than not, they do not employ proper window cleaning professionals to take care of this absolute necessity, and it affects the health and safety of all folks involved. This is where you, the window cleaner, come in to save the day with your knowledge and expertise, with your spotlight bright, and your cape waving in the wind! Superhero jokes aside, when approaching prospective customers about your window cleaning services, you’ll often face a plethora of questions that may come off as a setback. But, don’t worry. You are confident that your expertise can help so many aspects of their establishment and livelihood, but know many business owners don’t understand the importance of what you do. Hiring a professional window cleaner may just not seem “in the cards” for some. They may feel they can take care of it on their own, don’t want to spend the money on it, or are not aware of the pitfalls that dirty windows can create for their business in the long term. Now, as a window cleaner, you know that crystal clear windows equal health, wealth, and happiness. But, for the strategic business owner looking to cut costs in any way possible, hiring a professional window cleaner may not be first on the list of priorities. This is why it is up to you to educate them as to why hiring a professional window cleaner is necessary to help the face of their establishment shine. Luckily, we’re here to help to turn this setback into an opportunity! This article is going to provide you with the top four reasons why commercial window cleaning is a necessity, and how it can help your prospective client in the long run.
#1: Creating an ImpressionBusiness owners and salespeople alike know that the first impression is the key to success. So, unfortunately, no matter what your establishment has to offer, if the first thing a customer sees is a dirty window, subconsciously they will absorb this aspect, and make a kneejerk judgment about your business without even thinking about it. Now, this is also a human-nature driven line of defense, because who would want to get their haircut at a dirty barbershop, or eat a meal at a dusty restaurant, and risk facing illness or disease? Most people wouldn’t. This is where you come in. As a window cleaning professional, you will want to inform any business owner that you can help them make their storefront shine. By applying your professional expertise to their place of business, customers, clients, and employees will feel more relaxed and comfortable about spending their time or hard-earned money there. Plus, shimmering, streak-free windows draw newcomers in when they see how beautiful and clean the establishment is. Utilizing your services will even save the business owner time, allowing them to focus on what’s more important - the condition of their business - rather than spending time cleaning the windows themselves or putting the burden on the employees. In addition, by applying your expertise on a scheduled basis, you’ll enhance the reputation of their business, make them more appealing to clientele, and give their employees a sense of pride for working there. Clean windows often represent the “face” of what an establishment has to offer, and affect how the people there feel. Cleanliness creates a positive environment, and that is exactly what you’ll offer with your window cleaning services.
#2: Safety FirstLet’s face the facts: professional window cleaning is not for the faint of heart. You’ll not only need to get your hands dirty, but utilize dangerous equipment, such as ladders, razor blades, and harsh chemicals, which can cause slips, cuts, burns, and other injuries if not used properly. Now, you are used to this and know how to safely operate these aspects of your business. However, if a business owner feels they want to put this burden on themselves or their employees, it puts pressure on them to neglect the job at hand and puts everyone at risk. This then jeopardizes not just their personal health, but their business, reputation, and career. You, the professional window cleaner, don’t want that! You want to let the decision-maker in charge know that you are looking out for them. Not only is their reputation at stake, but their physical and professional health, which, also being a professional, you are well-versed in. Have an open, honest, human-to-human conversation with them explaining that you have the skills that their employees don’t have, and can help them out immensely. Your being there creates a safer environment, by taking the responsibility off employees and preventing workplace injury, and of course by providing overall cleanliness, which is just another word for happiness.
#3: Health Equals WealthAs a professional window cleaner, you’ll want to emphasize the importance of health to your prospective client. As they hopefully know, to maintain a successful business, the health of their employees is essential. Without healthy employees, their business struggles, and they lose profits. You can inform them that your window cleaning practices help remove contaminants and pollutants that have stuck onto the glass on the inside and outside of the establishment. Lingering pollen, animal droppings, dust, dirt, and grime can all affect the breathing air of the business. As well, when the sun’s rays are obstructed by pollutants coating the window, people won’t be able to absorb as much Vitamin D. Not only is the absorption of this vitamin vital for your health, but sunlight makes people happy, and being able to see clearly out of windows can improve employee performance and productivity. Hiring a professional window cleaner who keeps sanitary practices reduces exposure to pollen, and creates better air quality for a healthier environment, especially for those who suffer from asthma or allergies. So, let ‘em know!
#4: Save Your Windows, Save Your MoneyWindow cleaners alike know that by cleaning windows frequently, you’re prolonging their lifespan. Your skills let you alert customers to issues, either occurring or potential, such as broken seals that let out filtered air or let in bugs and pollutants, cracks that can cause the window to shatter, and etchings that lead to breakage. Business owners will definitely want to acknowledge this, as neglecting the cleanliness of their windows can cause damage down the road, and expensive replacement and installation.
Want to learn more?Now that you’ve gathered some solid discussion points, you’re probably excited to go inform prospective clients of what you can do to help! But, you may still have some questions in your mind about how to go about each discussion point. If you do, don’t sweat it! If there is ever anything you’re unsure about, want to learn more about, or need advice for, do not hesitate to reach out to us. Window Cleaning Resource is here for you 24/7, with the help of our super-friendly window cleaning experts. Having owned their own window cleaning business, too, they have tons of information on window cleaning products, business tips, and more are here even if you want to just talk shop. This equipment and HUNDREDS more products can be discovered on our fantastic Window Cleaning Resource platforms!
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From, your friendly professionals at Window Cleaning Resource
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