Marketing Blueprint
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The Window Cleaners Marketing Blueprint is a step-by-step guide to improving the marketing of your window cleaning business.
In this book, read a detailed overview of the marketing methods used to generate millions of dollars a year. This book covers a wide variety of marketing methods and techniques that used with success in my own business. Consider it a blueprint to filling your schedule with more jobs than you can handle. Marketing is the lifeblood of your company. When done right, it will fill your pipeline with an abundance of high-dollar work.
This book is for anyone in the window cleaning business looking to make more money in less time. It doesn’t matter if you have a new company or an old company, a small company or a big company. Heck, maybe you don’t even have a company yet, and you’re just thinking about starting one up. Either way, you are in the right place.
This book is free to read online. You can also purchase a print copy or PDF below. A Complete Downloads Package is also available to go along with it. To get the most out of this book consider downloading the free package. You can also check out a list of our best-selling products here.
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Read it for Free
Read the book in its entirety for free! All chapters are online for anyone to read!
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Buy the Print Book
Includes the 272-page physical book shipped to any USA resident!
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Download the PDF
A free downloadable PDF of the Marketing Book that you can read at your leisure!
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BEST PRACTICES
Learn the 21 best marketing practices that I used in my business. Guaranteed to improve your business when followed.
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MARKET RESEARCH
An in-depth analysis of your market. Together we will mathematically determine the absolute best locations for you to focus your energy.
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DIRECT MAIL
A step-by-step guide and instruction for 4×6 mailings, Direct Sales Letters & EDDM. When to mail, frequency, timing and more.
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THE PHONE
Learn how to sell any job or service over the phone with my exact scripts.
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PRINT
Insights into print marketing strategies that are more effective than ever.
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WEB MARKETING
We go in depth and explore the best ways to market your business online.
Written by
Chris Lambrinides is the founder of a few of the window cleaning industry’s best companies. He knows the industry inside and out.
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CHAPTER 1: MARKET RESEARCH
I take you on an in-depth assessment of your local market. Together we determine the absolute best places for you to focus your attention and money.
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CHAPTER 2: BEST PRACTISES
I go over 21 best practices
guaranteed to improve your business.
15 years worth of lessons and
insights jammed into one chapter.
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CHAPTER 3: WHERE TO START
I give you the tools to tie all the
concepts together and help you
decide where to start. Marketing
budget and calendar included.
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CHAPTER 4: THE PHONE
The most underutilized marketing method in most companies. Learn how to systemize your phone sales and start closing more jobs today.
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CHAPTER 5: WEBSITE BASICS
You’re home base and the center of all your company’s campaigns. A brief overview of what to look for and how to approach it.
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CHAPTER 6: WEBSITE ADVANCED
Advanced web tactics and tools to enhance your web presence. Ongoing content creation, essential tools, onsite SEO and more.
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CHAPTER 7: EMAIL MARKETING
Everything you need to know about email campaigns. Learn how to grow your lists, set up your first email and send out your campaign.
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CHAPTER 8: SOCIAL MEDIA
We live in a digital age. Learn where to focus, what to say and how to do it. We cover the top networks and help you determine how to spend your time.
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CHAPTER 9: REVIEW MARKETING
Leverage reviews to accelerate your
growth. Learn how to control the
conversation, how to get more
reviews and where to use them.
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CHAPTER 10: PAID ONLINE WEB TRAFFIC
Find out how it works, when to set it up, and how to determine if it’s right for you. We dig into Facebook, Google, and some other options.
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CHAPTER 11: TRANSACTIONAL PAPERWORK
I show you how to use any
transaction or interaction with a
customer as an opportunity to
continually market your services.
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CHAPTER 12: DOOR HANGERS & FLYERS
Find out about the testing and measuring advantage. We cover how to create them, where to leave them, how to distribute them and more.
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CHAPTER 13: NEWSPAPERS / PHONE BOOKS
Even though many marketing methods have moved online, print is still effective. I walk you through solutions that can be successful for your business.
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CHAPTER 14: POSTCARDS
One of the easiest, most affordable
ways to get clients and prospectives
to take action.
Learn frequency, timing,
design, and efficiency.
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CHAPTER 15: EDDM
A step-by-step guide to doing
EDDM the right way.
Learn exactly how to level the
playing field and get in front
of your most desired clients.
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CHAPTER 16: SALES LETTERS
Learn about this simple, cost-effective mailing solution. Perfect for new customer acquisition or to squeak into exclusive neighborhoods.
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CHAPTER 17: AROUND TOWN
Tips and advanced techniques to capitalize on your company’s presence around town. Low-cost strategies to market your services.
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CHAPTER 18: REFERRAL SYSTEMS
Word of mouth drives 13% of consumer sales. Use my three-step plan to start getting more work from word of mouth right away.
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CHAPTER 19: WORD OF MOUTH
“A happy customer tells a friend; an unhappy customer tells the world.” Learn how to leverage this to your advantage.
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CHAPTER 20: NETWORKING
BNI groups, home shows, and strategic alliances. I help you determine if they are worth doing, and how to cover your costs.
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CHAPTER 21: TOOLS/DOWNLOADS
Downloads, Links, Abbreviations,
Terminology and even more
Recommended Reading.
Topics
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C
- Call to Action
- Canned Responses
- Cell Phone or Landline
- Check Out This Graph
- Clients versus Customers
- Collect Data
- Common Reasons EDDM Fails
- Command Price
- Community board
- Company Shirts
- Competitor Research
- Complete EDDM
- Compressed images
- Confirm
- Content for Emails
- Control the Conversation
- Cost Comparison
- Coupons
- Cover your costs
- Creating and Managing Lists
- Cross-promotion offers
- Customer Avatars
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D
- Data collection for Home Shows
- Decide on the card – direct mail
- Decide on the size – direct mail
- Demographic Data
- Design Your Email
- Designing Your Own
- Determine Your Service Area
- Direct Sales Letters
- Display Ads
- Distribute literature
- DIY or Hire a Pro
- Do a giveaway
- Do your research
- Do-not-call list?
- Don’t Be Annoying
- Don’t forget the bundles
- Don’t Obsess
- Don’t Sound Scripted
- Door Hangers
- Door Knocking
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S
- Sales Letters for New-Customers
- Sales Letters for Repeat Clients
- Scripts
- Select your piece
- Semiflexible weekly delivery day
- Sense of Urgency
- SEO
- Shopping carts
- Social Media and Word of Mouth
- Social Media Best Practices
- Social Media Calendar
- Speed
- Strategic Alliances
- Strategic Alliances Expanded
- Supermarkets
- Supply and Demand Pricing
- Supply-and-Demand Scheduling
- 100% Satisfaction Guaranteed
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T
- Take Control of the Call
- Take Lots of Pictures
- Test, Test, Test
- Test, Tweak, Measure
- Testing and Measuring
- The basics
- The Center of All Your Campaigns
- The final page
- The Five-around Concept
- The follow-up call
- The Importance of Good Design
- The reminder call
- The Superrich
- The Three-Step Plan
- The Value of Social Media
- Thoughts on Sales Letters
- Timing
- Title Tag
- Track, Measure, and Pay Out
- Transactional Emails
- Transactional Outbound Scripts
- Trust Logos
- Two Different Types of Flyers.
- Two Types of Referrals
