{"product_id":"awc-magazine-issue-274","title":"AWC Magazine - Issue 274","description":"\u003ch2\u003eAbout the AWC Magazine - Issue 274\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eISSUE TEASER:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMatt Johnson examines the clear divide between ground-level window cleaning and the specialized world of high-rise work. While many companies can manage ground work, far fewer have the training, certifications, and discipline required to operate hundreds of feet above the ground. From lengthy apprenticeships to rigorous safety standards, Johnson explains what it truly takes to become a journeyman high-rise window cleaner and why those who reach that level command both respect and top-tier pay.\u003c\/p\u003e\n\u003cp\u003eGabriel Gutierrez shares a personal look at a career shaped by tools, tradition, and one memorable visit to a janitorial supply store. Recounting his journey from a young cleaner who believed squeegees came in only two sizes to a devoted industry veteran, Gutierrez celebrates the lasting legacy of Ettore Products Company and founder Ettore Steccone. What started in 1936 with an innovative brass Master squeegee evolved into a 90-year history of craftsmanship, family values, and game-changing influence on the window cleaning industry.\u003c\/p\u003e\n\u003cp\u003eIn “The Benefits of Year-Round Loyalty,” Dan Wagner takes a closer look at what loyalty actually means in the service business and why it extends far beyond simple agreements. From maintaining storefront services through slower winter months to prioritizing long-time residential customers and fostering trust with employees, Wagner explores how loyalty requires both consistency and flexibility to build lasting business relationships.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eISSUE HIGHLIGHTS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSelling Your Business the Right Way by Jim DuBois\u003c\/li\u003e\n\u003cli\u003eAround the Globe: Victoria, Canada\u003c\/li\u003e\n\u003cli\u003eRigs \u0026amp; Digs: Wow Pressure Washing Services\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"AWC","offers":[{"title":"Default Title","offer_id":47776185090199,"sku":"288-60-281","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/1999\/4775\/files\/AWC-Product-Images-274-a_7.jpg?v=1777994808","url":"https:\/\/windowcleaner.com\/products\/awc-magazine-issue-274","provider":"WindowCleaner.com","version":"1.0","type":"link"}