{"product_id":"awc-magazine-issue-264","title":"AWC Magazine - Issue 264","description":"\u003ch2\u003eAbout the AWC Magazine - Issue 264\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eISSUE TEASER:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn the article \"Don't Sell the Steak, Sell the Sizzle,\" Gabriel Guitierrez encourages readers to emphasize selling the experience over the product. In your case, the product (steak) is window cleaning, and the experience (sizzle) is going to be the unique benefits you offer. If you want to learn how to successfully sell the sizzle, continue reading on page 14.\u003c\/p\u003e\n\u003cp\u003eHow many times have you come across the trad vs waterfed argument? In his article \"The Great Debate\", T. Squeegee gives his perspective on the controversial dispute that has many window cleaners up in arms. Check out his take on page 16.\u003c\/p\u003e\n\u003cp\u003eHave you been considering solar cleaning as an add-on service? The article \"Spring Into Action\" by Kevin Hargis outlines tips to help you start your solar panel cleaning journey the right way. Learn how to find customers, discover what equipment you'll need, get safety tips, and find out how to price solar jobs on page 32.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eISSUE HIGHLIGHTS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAround the Globe: Great Britain\u003c\/li\u003e\n\u003cli\u003eRigs \u0026amp; Digs: Ramsey Window Cleaning\u003c\/li\u003e\n\u003cli\u003e\"Life, Loss, and Leveling Up in Window Cleaning\" with Jason Gulick\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"AWC","offers":[{"title":"Default Title","offer_id":45467864236183,"sku":"288-60-271","price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/1999\/4775\/files\/AWC-Product-Images-264.jpg?v=1748432155","url":"https:\/\/windowcleaner.com\/products\/awc-magazine-issue-264","provider":"WindowCleaner.com","version":"1.0","type":"link"}