The Window Cleaners Marketing Blueprint is a step-by-step guide to improving the marketing of your window cleaning business.

GET IT NOW

Three different packages!

UNITED STATES

$25

ONE TIME FEE

Includes the 272-page
physical book shipped
to any USA resident!

INTERNATIONAL

$50

ONE TIME FEE

Includes the 272-page
physical book shipped to
any international resident!

COMPLETE

$99

ONE TIME FEE

Includes the 272-page physical
book shipped anywhere, the digital
versions and downloads package!

You Will Learn:
l

BEST PRACTICES

Learn the 21 best marketing practices that I used in my business. Guaranteed to improve your business when followed.

THE PHONE

Learn how to sell any job or service over the phone with my exact scripts.

MARKET RESEARCH

An in-depth analysis of your market. Together we will mathematically determine the absolute best locations for you to focus your energy.
b

PRINT

Insights into print marketing strategies that are more effective than ever.

DIRECT MAIL

A step-by-step guide and instruction for 4×6 mailings, Direct Sales Letters & EDDM. When to mail, frequency, timing and more.

WEB MARKETING

We go in depth and explore the best ways to market your business online.

GET IT NOW

Three different packages!

UNITED STATES

$25

ONE TIME FEE

Includes the 272-page
physical book shipped
to any USA resident!

INTERNATIONAL

$50

ONE TIME FEE

Includes the 272-page
physical book shipped to
any international resident!

COMPLETE

$99

ONE TIME FEE

Includes the 272-page physical
book shipped anywhere, the digital
versions and downloads package!

Josh Latimer gives us a little insight into why he loves the Marketing Blueprint. Josh is no stranger to the window cleaning industry. He grew his business to produce over $150,000 a month in revenue before he sold it.

You Will Get…

i

Total Pages

Marketing Materials

Business Assets

Planning Templates

Written by
Chris Lambrinides is the founder of a few of the window cleaning industry’s best companies. He knows the industry inside and out.
A Quick Peak Inside:
CHAPTER 1: MARKET RESEARCH
I take you on an in-depth assessment of your local market. Together we determine the absolute best places for you to focus your attention and money.
CHAPTER 2: BEST PRACTISES
I go over 21 best practices guaranteed to improve your business. 15 years worth of lessons and insights jammed into one chapter.
CHAPTER 3: WHERE TO START
I give you the tools to tie all the concepts together and help you decide where to start. Marketing budget and calendar included.
CHAPTER 4: THE PHONE
The most underutilized marketing method in most companies. Learn how to systemize your phone sales and start closing more jobs today.
CHAPTER 5: WEBSITE BASICS
You’re home base and the center of all your company’s campaigns. A brief overview of what to look for and how to approach it.
CHAPTER 6: WEBSITE ADVANCED
Advanced web tactics and tools to enhance your web presence. Ongoing content creation, essential tools, onsite SEO and more.
CHAPTER 7: EMAIL MARKETING
Everything you need to know about email campaigns. Learn how to grow your lists, set up your first email and send out your campaign.
CHAPTER 8: SOCIAL MEDIA
We live in a digital age. Learn where to focus, what to say and how to do it. We cover the top networks and help you determine how to spend your time.
CHAPTER 9: REVIEW MARKETING
Leverage reviews to accelerate your growth. Learn how to control the conversation, how to get more reviews and where to use them.
CHAPTER 10: PAID ONLINE WEB TRAFFIC
Find out how it works, when to set it up, and how to determine if it’s right for you. We dig into Facebook, Google, and some other options.
CHAPTER 11: TRANSACTIONAL PAPERWORK
I show you how to use any transaction or interaction with a customer as an opportunity to continually market your services.
CHAPTER 12: DOOR HANGERS & FLYERS
Find out about the testing and measuring advantage. We cover how to create them, where to leave them, how to distribute them and more.
CHAPTER 13: NEWSPAPERS / PHONE BOOKS
Even though many marketing methods have moved online, print is still effective. I walk you through solutions that can be successful for your business.
CHAPTER 14: POSTCARDS
One of the easiest, most affordable ways to get clients and prospectives to take action. Learn frequency, timing, design, and efficiency.
CHAPTER 15: EDDM
A step-by-step guide to doing EDDM the right way. Learn exactly how to level the playing field and get in front of your most desired clients.
CHAPTER 16: SALES LETTERS
Learn about this simple, cost-effective mailing solution. Perfect for new customer acquisition or to squeak into exclusive neighborhoods.
CHAPTER 17: AROUND TOWN
Tips and advanced techniques to capitalize on your company’s presence around town. Low-cost strategies to market your services.
CHAPTER 18: REFERRAL SYSTEMS
Word of mouth drives 13% of consumer sales. Use my three-step plan to start getting more work from word of mouth right away.
CHAPTER 19: WORD OF MOUTH
“A happy customer tells a friend; an unhappy customer tells the world.” Learn how to leverage this to your advantage.
CHAPTER 20: NETWORKING
BNI groups, home shows, and strategic alliances. I help you determine if they are worth doing, and how to cover your costs.
CHAPTER 21: TOOLS/DOWNLOADS
Downloads, Links, Abbreviations, Terminology and even more Recommended Reading.

GET IT NOW

Three different packages!

UNITED STATES

$25

ONE TIME FEE

Includes the 272-page
physical book shipped
to any USA resident!

INTERNATIONAL

$50

ONE TIME FEE

Includes the 272-page
physical book shipped to
any international resident!

COMPLETE

$99

ONE TIME FEE

Includes the 272-page physical
book shipped anywhere, the digital
versions and downloads package!

READ.
LEARN.
PUT IN MOTION.
REPEAT.

Where do I even start? What should I try first? Are my methods working to bring in business? How do I stand out from the competition? I’m broke, can I do this on the cheap?!
The window cleaning industry is a unique niche but the problems and pitfalls most professional business owners experience are nothing new. I’ve been where you have been. Find out how I grew from a part time solo window cleaner to a $1,000,000.00 business in just five short years. Learn how I did it and how you can do it better.
  • 50% – NO SYSTEMS IN PLACE 50%
  • 40% – INCONSISTENT BRANDING 60%
  • 30% – NO DATA ANALYSIS 40%
Happy readers.

I am using the Window Cleaners Marketing Blueprint book. One of the marketing tools was sending a direct mailer with a special $xxx.xx for 20 windows cleaned, plus free screens. The day after the postcards hit, I received 6 calls. Thus far, 4 of the six clients booked the job. This is a great tool to generate some business especially during the summer months. I highly recommend trying it out.

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Eddie Willis

20/20 Window Cleaning, LLC

There is something for everyone in this book! Even as a seasoned pro, I picked up a lot of solid information and new ideas to implement. Chris did a great job pouring out his experience into these pages. I would DEFINITELY recommend reading it (unless you’re a competitor of mine lol).

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Chris Cartwright

Triple C Window Cleaning

In truth if you buy, and apply this one book you don’t need any others, and you will build a successful window cleaning company. I don’t want to over hype the book. Much of the advice is simple and straightforward, and to the untrained eye one may not at first realize what gems are being given. The magic in this book is in the implementation. Follow the blueprint and you will be successful.

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Mike Goeller

Brightview Cleaning

I highly recommend this book. I am a big time reader, and while I recommend emyth, and duct tape marketing, they are not specific to our industry. The Window Cleaners Marketing Blueprint is. Imagine sitting down with someone who built a turn key very profitable multi-million dollar window cleaning business, and having them tell you step by step everything they did, and how you can do it to. What would a session like that be worth to you? This is even better than a session like that, because time and effort have been taken to make sure every detail you'll need to do what he did is written down systematically.

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Mike Goeller

Brightview Cleaning

I am blown away. Although the postal system here in Australia is different (and nowhere near as good), the core of what you have there in the book is relative and actionable to anyone in the world. I read it through once in the first 2 days and am now going back over in more detail the topics that I need to focus on with my new business. It covers way more than just flyers and post cards and I see this as a must for anyone starting out in the window cleaning industry. I wish I’d had this knowledge before selling my old window cleaning business!

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Ulick Baumann

Skweejee

I wanted to reach out and let you know the book is awesome, I wish I would had this when I started 5 years ago lol!

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TJ Muncy

Squeegee Squad

Do You Have Any Questions?

Find the answers to some of the most asked questions here or drop us a line at support@windowcleaningresource.com!

What is the Marketing Blueprint?
The Marketing Blueprint is a step-by-step guide to creating and improving the marketing of your window cleaning business. This is the ultimate blueprint that shows you how to fill your schedule with more jobs than you can handle. Full details on what methods worked and what didn’t.
Who is this book for?
This book is for anyone in the window cleaning business looking to make more money in less time. It doesn’t matter if you have a new company, or an old company, a small business or big business. This is the instruction manual your business has been waiting for. I hold your hand and walk you through over 100 different marketing methods I used with success.
Do I choose the USA or international package?

Both of these packages come with the physical print book shipped to you! If you live anywhere in the United States please purchase the USA version. If you are an international resident (anywhere outside of the United States) please purchase the international version. Please note that these packages do not come with any downloads. If you would like to upgrade your purchase to get the downloads email support@windowcleaningresource.com.

I changed my mind and want the downloads...

If you would like to upgrade your purchase to get the downloads please email support@windowcleaningresource.com.

What topics are covered?
The Marketing Blueprint covers a variety of topics such as best practices, market research, direct mail, the phone, print and web marketing. There is almost NO theory in the book. It’s all actual systems and methods that were used with success. Check out the breakdown of the chapters below so you know exactly what you are getting.
What is your background?
I started my window cleaning business as a part time solo cleaner and got to a million in sales per year by the 5th year in business, growing it to upwards of 50 employees from there. Fast forward to year 13 and I sold the company and had a successful exit. I am also the founder of a few of the window cleaning industry’s best companies including: All County Window Cleaning, Window Cleaning Resource.com and The Window Cleaning Resource Association.
What's included in the complete package?

Regardless of where you live, we will ship your book to you for free! When you purchase the complete version for $99 you also get access to all 46 never-before-seen downloads that will be instrumental to your success in carrying out the methods I go over.

The $99 complete packages includes:

• 272-page physical book
• Ebook versions: Kindle, Ibooks & PDF
• 23 Marketing Files
• 23 Spreadsheets
• Private discussion group access

Are the downloads included with the USA or international package?

No, they are not. If you are interested in the associated downloads, please purchase the complete package.

Here’s exactly what’s included…
Read below for the full table of contents including a comprehensive breakdown of chapters, downloads and extras! Know exactly what you are getting when you make your purchase.

TABLE
OF
CONTENTS

CHAPTER 1

Demographic Data – 16
Why Do Market Research? – 16
Determine Your Service Area – 17
Plug In the Demographic Data – 18
Analyze and Review the Data – 19
Competitor Research – 20
Psychographics – 22
Customer Avatars- 24

CHAPTER 2

Your Database – 26
Elevator Pitch – 27
Test, Test, Test – 28
Bullets and then Cannonballs – 28
Supply-and-Demand Scheduling – 28
The Importance of Good Design – 29
Antibranding? – 30
Coupons – 31
Call to Action – 31
Hours and Days of Operation – 32
Accept Credit Cards – 33
Market More When You’re Busy – 33
Trust Logos – 34
100% Satisfaction Guaranteed – 34
Rain Guarantee – 35
Pricing—Theory: Presentation – 35
Pricing—Theory: Command Price – 36
How to Price Like a Boss – 36
Pricing—Theory: Supply &Demand – 37
Take Lots of Pictures – 38
Clients versus Customers – 38
Be Easy – 38

CHAPTER 3

Marketing Mix – 40
Budgeting – 40
One Full Marketing Day per Month – 40
Marketing Calendar – 41
Sense of Urgency – 42
Marketing Automation – 42
Where Not to Market – 42

CHAPTER 4

Always Answer Your Phone – 44
Cell Phone or Landline – 44
Your Phone Number – 45
Your Voice Mail – 45
Answering Service – 46
Collect Data – 46
Scripts – 46
Scripts—Inbound Calls – 47
Phone script – 48
Greeting – 48
Gather data – 48
Estimate the job – 48
Use the close – 49
Read the fine print – 49
Scripts—Outbound: Transaction – 50
Outbound returning call – 50
The reminder call – 50
The follow-up call – 51
Scripts—Outbound: Marketing – 51
Do-not-call list? – 52
On-Hold Music – 52
VoIP Sucks – 53
Take Control of the Call – 53
Don’t Sound Scripted – 54
Frequency – 54
Text Messaging – 54

CHAPTER 5

Your Home Base – 56
Your Branding Starts Here – 56
The Center of All Your Campaigns – 56
DIY or Hire a Pro – 56
Pay as You Go – 57

CHAPTER 6

Working with a Developer – 81
Overseas Developers – 82
Web—ResponsiBid – 82
Web—Zopim – 83
Web—Remarketing – 85
Web—Google My Business – 86
Web—Google Webmaster Tools – 89
Web—Google Analytics – 90
SEO – 92
Good, Relevant Content – 93
Title Tag – 94
Good URL structure – 95
Mobile friendly – 96
Compressed images – 98
Photo Album – 98
Ongoing Content Creation – 99
Blogging – 100

CHAPTER 7

Part 1—Transactional E-mail – 71
The basics – 71
Have a Great Signature – 71
Speed – 72
Canned Responses – 72
Part 2—Marketing E-mail – 73
How to start – 73
Content – 73
Plan for It – 74
Frequency – 74
Lists – 75
Creating and Managing Lists – 75
Groups – 75
Forms – 76
Ongoing Collection – 76
Plan ahead – 77
Design Your E-mail – 77
Best Practices – 78
Test, Tweak, Measure – 79
No Spam – 80
The basics – 71
Have a Great Signature – 71
Speed – 72
Canned Responses – 72
Part 2—Marketing E-mail – 73
How to start – 73
Content – 73
Plan for It – 74
Frequency – 74
Lists – 75
Creating and Managing Lists – 75
Groups – 75
Forms – 76
Ongoing Collection – 76
Plan ahead – 77
Design Your E-mail – 77
Best Practices – 78
Test, Tweak, Measure – 79
No Spam – 80

CHAPTER 8

The Value of Social Media – 81
Social Media Best Practices – 81
Focus – 82
Getting the Right URLs – 83
What Should You Talk About? – 83
Social Media Calendar – 84
Facebook Page – 84
Facebook Groups – 85
Moderate a Community Group – 85
Other than Facebook – 86
Automate Some of It – 87
Don’t Obsess – 87
Rented Land – 87

CHAPTER 9

Review Society – 89
Bake It In – 89
Be Reviewable – 90
Control the Conversation – 90
Internal Capturing – 91
Website – 92
Get Relevant – 92
Media – 92
Internet Review Sites – 92
Yelp – 93
Google My Business – 93
Angie’s List – 93
Facebook – 94
Automate It – 94

CHAPTER 10

PPC = Pay Per Click – 95
Google – 95
Facebook – 96
Lead Sites – 97

CHAPTER 11

Prospective Cards – 99
Estimate Sheets – 99
Job Tickets/Invoices – 100
Brochures of Other Service – 101
Follow-up Cards – 101
Leave Behind—Review – 102
Leave Behind—Magnets – 103

CHAPTER 12

How I Got My Start – 104
Testing and Measuring – 105
Two Different Types of Flyers. – 106
Where You Can Leave Your Flyers – 107
Door Hangers – 107
Don’t Be Annoying – 108
Legal Concerns – 108
It Doesn’t Scale – 109

CHAPTER 13

Newspapers – .110
Research – 111
Newspaper Inserts – 111
Newspaper Classified Ads – 112
Display Ads – 112
Exterior Sticky-Notes – 112
Press Releases – 113
Phone Books – 113
Phone Book Sticky-Notes – 114

CHAPTER 14

Example Card – 115
Frequency – 115
Timing – 116
Group the Workload – 116
When to Mail – 117
Processing Your Mailings – 118
Watch the Weather – 118
Designing Your Own – 118
Other 4 x 6 Sending Options – 119

CHAPTER 15

What Is EDDM? – .121
Cost Comparison – 122
Why You Should Consider EDDM – 123
Your First EDDM Campaign – 124
Section 1—budget and repetition – 124
Section 2—Research best areas – 125
Section 3—Select your piece – 127
Decide on the size – 127
Decide on the card – 128
Confirm – 128
Personalize – 128
Section 4—Prepare your plan – 129
How many to send – 129
Frequency and repetition – 129
Even distribution – 129
Section 5—Ordering your card – 130
Your ordering options – 130
Bundling – 130
Watch the mailing area – 130
Indicia – 131
Better safe than sorry! – 131
Section 6—Complete EDDM – 131
Head back to the USPS website – 131
The final page – 131
Print your forms! – 132
Section 7—Post office delivery – 132
Semiflexible weekly delivery day – 132
Don’t forget the bundles – 133
Add the paperwork – 133
Off to the post office! – 133
Section 8—Analyze and review – 133
Section 9—Rinse and repeat – 133
Common Reasons EDDM Fails – 134

CHAPTER 16

Direct Sales Letters – 135
When to Use – 135
Sales Letters for New-Customers – 135
Sales Letters for Repeat Clients – 137
Thoughts on Sales Letters – 138

CHAPTER 17

Vehicle Lettering – 139
Company Shirts – 140
Yard Signs – 140
Business Cards – 141
Gift Cards – 142
The Five-around Concept – 142
Door Knocking – 143
Supermarkets – 143
Register tape – 144
Community board – 144
Shopping carts – 145
Benches out front – 145

CHAPTER 18

Most Valuable – 146
Check Out This Graph – 146
The Three-Step Plan – 147
LISTSERVs – 148
Social Media and Word of Mouth – 148
In Summar – 149

CHAPTER 19

Benefits—Why They Are Awesome – 151
Two Types of Referrals – 151
Your Precrafted Referral Strategy – 152
Ask and reward – 152
Ask for them five times – 152
Track, Measure, and Pay Out – 153
Automate The Process – 154
Watch the Trend – 154
The Superrich – 154

CHAPTER 20

BNI Groups – 156
Home Shows – 156
Do your research – 157
Cover your costs – 157
It’s all about the staffing – 158
Booth design – 158
Data collection – 159
Do a giveaway – 159
Distribute literature – 159
Strategic Alliances – 160
Strategic Alliances Expanded – 161
Cross-promotion offers – 162

CHAPTER 21

Get Into It! – 163
Downloads – 164
Links Mentioned – 167
Index – 171

DOWNLOADS

Sheet – Market Research Template
Sheet – Competitor Analysis Spreadsheet
Sheet – Avatar
PSD – Postcard – 4 x 6 – Five Around
PNG – Rain Guarantee Seal
PSD – 3 Coupon Strip
PSD – Trust Logos – Credit Cards & BBB
PNG – Satisfaction Guarantee Seal
PSD – Rain Guarantee Certificate
Sheet – Sales Performance Report
Doc – Release Form
Sheet – Sample Marketing Budget
Sheet – Marketing Review Template
Sheet – Marketing Calendar
Sheet – Prospective Sheet
Doc – Phone Script Inbound Sell Resi
Doc – Phone Script Reminder Call
Doc – Phone Script Follow Up Call
Doc – Phone Script Get back on Schedule
Sheet – SEO Title Tag Counter
Sheet – Social Media Calendar
PSD – Thank You Leave Behind
PSD – Postcard – 4 x 6 Prospective
PSD – Estimate Sheet
PSD – Work Invoice
PSD – Sparta WC Trifold Brochure
PSD – Review Our Services Leave Behind
PSD – Flyer – Five Around
PSD – Flyer – Deli
PSD – Door Hanger
PSD – Newspaper Insert
PSD – Postcard 4 x 6 Time Clean
PDF- EDDM Size Guideline
PSD – Postcard – 6.5 x 9Spring
PSD – Newspaper Insert
PSD – EDDM Retail Indicia
PDF – Every Door Direct Mail User Guide
Doc – Direct Sales Letter – New Client
Doc – Direct Sales Letter – Repeat Client
PSD – Yard Sign
PSD – Business Card
PSD – Gift Card
Sheet – Strategic Alliance Tool

EXTRAS

+ Access to exclusive Josh webinar
+Access to Private Marketing BluePrint Forum and Private Facebook Group

GET IT NOW

Three different packages!

UNITED STATES

$25

ONE TIME FEE

Includes the 272-page
physical book shipped
to any USA resident!

INTERNATIONAL

$50

ONE TIME FEE

Includes the 272-page
physical book shipped to
any international resident!

COMPLETE

$99

ONE TIME FEE

Includes the 272-page physical
book shipped anywhere, the digital
versions and downloads package!

Preview?
Simply fill out the form below to snag a FREE chapter!