is there any point? are people getting into the ‘saving the environment’ thing enough for it to pay off to advertise from that angle? do you think its a growing trend that will be profitable in 1-5 years, but not now?
i mean making a point of saying you use bio-degradable detergents, reuse water when possible [dumping the dirty water on your lawn when you get home lol], use non-petroleum based soaps, printing invoices on recycled paper, giving away reuseable bags and such… to try to win clients by being bio-friendly…
will it work? im thinking phasing this in isnt a bad idea, but it certainly would get any commercial clients away from your competitors [for the most part price is still king, with punctuality a distant second], and might only get you one in a thousand potential residential clients closed into a sale, if they REALLY care about this stuff already.
it might improve your ‘image’ with existing clients and show that you take pride in your business and general conduct… but will it do more? your thoughts please