Good one, CFP!
Listen, man (and I thank you for the nice stuff you said, too), selling info and selling stuff is the same thing.
Same reason Lee Iacocca had to get his big face in front of the camera to sell cars, and the reason Dave Thomas had to get his face in front of the camera to sell burgers.
Because face to face stuff communicates personality very effectively. That being said, I agree 100% that copy is King.
I do firmly believe, though, that video is its Crown Prince.
…in my opinion…
These videos/products are legitimate pitches for legitimate, valuable info, and they sell a LOT of it. It has nothing to do with the ‘sucker-born-a-minute’ thing.
Take CFP, for example. If someone was starting out in this biz, and CFP offered to spend an afternoon with them, mentoring them, and telling them all of his secrets as to how he’s managed to achieve remarkable success with his window cleaning business, the 20 things to avoid and the 20 things to do, and do right now, as well as actual templates that can be tweaked for any window cleaning business, and all the scientific data from his testing to back it all up, would you recommend that your friend take him up on his offer?
Of course. You’d be foolish not to.
Now, let’s talk price. How much would that kind of information be worth? $500? $1,000? $2,000?
See what I mean? Now change the format of CFP’s advice from an afternoon meeting to a 3-hr DVD, a 61-page transcript to pore over, a 159-page workbook, and another DVD with all of the editable digital files ready to be customized, of invaluable insider information. And its still available for only $1,500 let’s say, spread into 3 easy payments of $500.00 per month for 3 months…
Now, if CFP sold 667 of these DVD’s in a 12-month period, he’d be a millionaire. That’s only 56 per month, worldwide. That’s less than 2 a day.
And THAT is what’s known as a 7-digit income…
No scams, no suckers, just valuable, insider info from someone who knows what he’s doing, and who can save you months and years, and tens of thousands of dollars of trial and error.
These guys simply do that with different, high-response markets, where they have legitimate, real-world success and experience.
CFP: You owe me $50,000 when you earn your first million doing this!
P.S. Hope everyone enjoyed that free lesson in economics…