The blurb below is from some marketing material of one of my competitor’s. Mainly storefront although they have started to get into residential recently. They do good work from what I can tell (on the storefront side) but are consistently about 25% lower than my prices. I’m not one to overly care about this sort of thing but it got me thinking.
They have a nice website, uniforms, even advertise in a few places. Has this company figured out something that I haven’t? Are they paying their employees less? Are the owner(s) happy making less money? I bolded the thing in the copy that caught my eye. Bugs me because the more this company grows then the more storefronts will think they should be paying ABC prices.
ABC Window Cleaning was created by ABC long ago. Previously working for local window cleaning companies, ABC built up experience and customer trust needed to open his own company. Seeing the pricing for this service increase over the years, ABC knew he could offer the same or better service for highly affordable rates. This commitment to affordability persists with the family business today.
Thoughts and comments appreciated.