Of course judging by the homes in your picture, your demographic is of the educated sort.
Meticulous is a common word and does not come across as wordy.
Isn’t it Paul that always says know your customer and speak to them? That’s exactly what the word meticulous does.
What about using the post card solely to drive people to your website and let your sales copy on your website do the work for you. Sure would be a lot less to cram on a postcard.
Check out our site for a “Special Offer”!
Having an extensive vocabulary is not a bad thing. Actually makes your more professional than the average “Winder Warsher”.
[I]Well well…a party and I didn’t even notice…[/I]
[B]Brennon[/B] - I think its amazing that you’re biting the bullet and constantly evolving and adjusting to tweak and refine. That’s plain awesome.
In fact, that ALONE is what 95% of the guys on here need to learn from you, and start doing, too. Being willing to learn and embracing the learning curve as your friend.
That being said, I noticed something else that may help with your design, too:
Go with fewer testimonials, and provide fuller contact info to make them more ‘legit-looking’. I actually think someone may have said that already, but I couldn’t remember for sure.
You’ve got some juicy features sprinkled on there that could be squeezed and shaped into some powerful little benefits, instead.
The “green” cleaning products
Your background check
The insurance info
“Neighbors approved” statement
And a couple more.
Here’s an example of reshaping them into benefits:
[INDENT]Instead of “[I]we use green cleaning products[/I]”,
say “[I][B]you’ll [/B] feel great knowing that [B]you’re[/B] doing [B]your[/B] part to protect this precious planet/[B]your[/B] family’s health, thanks to the complete line of effective and eco-friendly ‘green’ cleaning products that will instantly reinvigorate [B]your[/B] home’s windows…[/I]”[/INDENT]
Yes we do need to speak to our prospects in “their” language, you are assuming this is the language? how do you know? pictures of a house? The word meticulous speaks to those homeowners? because you say so?.. who are you again?
by the way, Brennon axed the word anyway and replaced it with a far more direct and easy to understand statement. I WANT Brennon to make MORE money with his postcard, not make him look stupid. The card focused on him, I thought it should focus on them. Everyone screws that up when we are passionate about our business. We want them to know how great WE are, not what THEY will get from our greatness.
everyone knows everything, yet still come on here to get advice on the most basic forms of marketing… unless it is a pat on the back, it is offensive.
Please know Brennon, I only wanted to point out some issues with the card. You obviously agreed with some of it and I am sure you will keep tweaking it to make it better and better.
Awww… Paul did you get your pantaloons in a bunch.:rolleyes:
I can’t speak for your demographic, but in mine - People with $750k + homes are of the educated variety. 99.9% of my customers have a BA or above. Except for one. He is a former Miami Dolphin but we were friends before I started cleaning his windows.
Who am I?
Just some dude who happens to own a squeegee and a bucket.
Not some self proclaimed “marketing guru.” You know what they say, “Those who can’t do… teach.”
Wow Chris, I am surprised to see you almost post that… and more than understand why you took it off.
Thank you Louie, but I am not self proclaimed nor are my pantaloons in a bunch. I have been branded with the “guru” name way back on the NWCD forum by Phil (unfortunately). Now it gets thrown at me any time I open my yap about marketing. Pretty weak, try a little harder to be original.
I just like marketing stuff… maybe too much… maybe I should just stay out of this stuff and just worry about those who pay me… ahh, who gives a crap anyway.
Lots of “pros” on marketing forums are even poorly equipped to offer insightful advice or real-world application.
I do think that most marketing out there is weak, no matter what industry, and its weak because people are lazy, stressed, or just out of time. Lots of marketing principles are not secretive at all, but manifest all around us, and available to anyone willing to look at the world with humble and inquisitive eyes.
When you see a newspaper ad you love, ask yourself “why do I love this ad?”
When you see a magazine ad that makes you want to buy something immediately, ask yourself “how did they push my buttons like that??”
When you receive some junk mail that magnetically forces you to read it, ask yourself “why in the world did I just spend 3 minutes of my life reading this dumb thing?”
Open your eyes, and start dissecting the zillions of dollars that are being spent around you everyday. You don’t need anyone else to do this for you, including me.
I admire Brennon for starting to do exactly this, despite his previous inexperience.
Humility is a principle that can be applied to any avenue of life and make improvements.
It is not what I know about marketing that gets me in trouble. It’s what I think I know that I really don’t. Not just in marketing, yet every aspect of my being.
Practicing humility gives me the ability to allow other people to be wrong.
Even the Blow Hards.
Practicing humility allows me to open my mind just long enough to change my perception. Seeing things in a new light always allows those little, “ah hah” moments.
I have found the simplest ads seem to pull the best. I have a constant ad in the classified section of the local paper…It says, “We wash windows, commercial, residential, all work guaranteed Call,” with a phone number…It pulls 3 or 4 new customers every week. They are worth 400-600 every week…for less than 20/week