The guy I Iearned from built his entire business on understanding what the customer wanted. He had a ton of business from customers that paid him to keep things looking clean. He made a great living as a solo operator, and he continues to do quite well for himself.
And he could never lose most of those accounts, because most of us would give
Them a price for every window, and that’s not what his customers want. So any other bid would be too high. And we can all say “I charge to do it right,” but who says what is right? The customer. If they are happy, you win.
I have no idea how he built it that way, and I honestly think it’s more work to keep track of what I skipped, but it had worked great for him and his customers since the 90s.
And he is, to put it mildly, one of those long-time window cleaners who is quite comfortable in his 50s. He is legit, but he definitely has his own method.
You should have seen him when we started showing him our advertisements and our WFP and all this stuff. He was like, “Good for you. If I started up now i would fail because I’d never do all of this.”