Sales intimidation

How many sales did you have to make before it was no longer awkward. At what point did it begin to feel like second nature?

About a hundred failed pitches. Still fail pitches but it doesn’t hurt as much. Lol

This may sound wierd but I always tell new guys to try to learn to sell without any emotion attached. It makes pitching your service much easier and when you fail a pitch it doesn’t matter.

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Dunno, how many friends do you have to make before that stops being awkward? That’s basically the same thing.

They’re business/home owners - you’re a business/home owner. They need your help to stay in business so go make a friend or they’ve got a house with dirty windows that are hard for them to clean.

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I don’t sell…I present… I present myself, I present a price, and if they don’t go for it,
I move on…too many homes that will go with what I present to spend time “selling”.

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As long as you present clean windows on a silver platter you won’t have any trouble selling.

Love this way of putting it. I don’t even feel like I’m selling anymore either, just meeting someone new and presenting what i can do. Super laid-back. In fact, it’s fun. If they don’t book right away, that’s fine… and they usually call to schedule eventually anyway.

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Approximately how many sales did you make before it felt like you were “presenting” [quote=“IronLionZion, post:5, topic:43744, full:true”]

As long as you present clean windows on a silver platter you won’t have any trouble selling.
[/quote]

How do I create an opportunity to deliver clean windows without first closing a sale? Demo on one window?

I’m at least slightly awkward when meeting new people depending on how hard it is to read their viewpoints.

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When I stopped caring. Either they want it or they don’t.

If you don’t know something, just say so but make yourself available to try.
"I’ve never done that before but I certainly have the resources to educate myself and to do the job…"

I will add that my favorite type of sales is education. That is what I’m enthusiastic about and so that is what is most comfortable.

View it as a pyramid with Technicians at the base - dime a dozen.

Next tier is Specialist.

Then, Authority.

Moving up is Celebrity.

Finally, Celebrity Authority at the top.

With each tier, your price increases, as does your knowledge and expertise. Strive to be a Specialist and your sales will find new breath.

As you keep educating yourself, you will be thoroughly familiar with your subject and your sales will follow naturally. You may find that you’ll have newfound confidence and that you often speak with authority. People want that.

Then, as they refer you, your good reputation will grow and you will be well-known in your community, and perhaps beyond.

But it all starts with ongoing education and experience.

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That is excellent advice. I find the more I talk with clients about more complicated services (carpet cleaning) my confidence and authority grow.

Nobody really wants to hear my technical talk on fabrication debris though lol

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That is a great way to put it Jordie, it’s been bookmarked and shared!

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I don’t consider myself to be good at sales but I do tell people with 100% honesty and sincerity that I can make their windows look better. If they aren’t interested then no problem, I just thank them for their time and move on.

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… It has always been my approach to “sales”. I have never wanted any one sale so bad
that I felt I needed to ‘sell’.

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I don’t think that’s necessary…people [think they] know what a clean window is. So it’s not about the clean window, it’s about the “silver platter” as @IronLionZion called it. When a restaurant serves you food on a silver platter, it doesn’t change the taste of the food. What it does change is your perception of the experience.

Most purchases are based on emotion, especially when they aren’t absolute necessities. Have you noticed how commercials nowadays tell you very little about a product anymore? Instead, they play this pull-at-your-heartstrings mini-movie that’s all emotional and then suddenly you see it’s an ad for a bank. Or they try to make you laugh. But it’s all about generating an emotion that you’re supposed to end up associating with the product.

Think about buying a car. Sure, you test-drive it. But those few minutes don’t really tell you if the car is good or not. If the sales person (or the million commercials you saw for it) is any good, though, you feel like the car is safe for your family, or will make you look prestigious, or will be so fun, or will make you powerful and able to blast heroically through huge snowbanks while everyone around you is stuck. It’s all a feeling, a feeling that’s likely hardly based on actual fact.

So, your goal in presenting is to generate the right feeling in your potential customer. Because until they have experienced the finished job, they can’t really know what they’re agreeing to.

Ok… So how do you put all the above into practical application? Don’t try to sell, as in don’t try to force the sale with some magic combination of words. Instead, realize this: when you show up on time for the appointment, you are selling. When you come in a professional-looking uniform, you are selling. When you smile genuinely and make eye-contact, you are selling. When you are as accommodating as you can be, you are selling. When your vehicle is clean and shiny, you are selling. When your marketing materials look professional, you are selling. Etc, etc etc. This is the silver platter. All of this gives the potential customer the feeling, “This company is competent. The are easy-to-deal-with. I can trust them. They do quality work. They are professionals.”

At this point, if they really want their windows cleaned, they will. Sure, some people just care about price and will only go for the cheapest bid. Others had no idea how much it would cost and aren’t ready for that. Still others may want to compare you to others first. But if you made a better impression, they will end up calling you.

One more point regarding the important matter of confidence. A lot of guys have suggested to just not care. Realize that this is only a counter-measure to prevent you from coming across as needy and desperate. Of course you do want them to do business with you and you do care about them. But, if you relax and don’t worry about if this specific one will work out or not, you’re not going to send out a negative vibe that will likely turn off the customer. Instead, if you’re confident (“fake it till you become it” or, better yet, reflect on the reasons why you really are worth it and know that your prices make sense for your area and your offering), the customer will again get the feeling they can trust you. And they’ll likely assume, “oh ok, that’s just what this is supposed to cost.” If you’re more expensive, maybe they’ll even assume it just means you’re better.

In conclusion, if you work on all the above, you’ll find it easier to relax and enjoy the process. The sales will follow.

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Thank you for the detailed response. I do try to implicate the things you mentioned. Professional media, uniforms, attitude, vehical (truck breaks are screwed right now so I’m driving rusty pathfinder with green doors. :sob: )

I also always try to come off with a non desperate attitude (regardless of my financial situation)

However the main question I ponder is how long do I have to act the roll until I have become the roll. At what lengths does the fake it til you make it mentality become a reality?

For “everyone” it is different.

If you believe in what you *do, it will help a lot…

*The reason you do it!

When does the mentality become the reality?

I still have a lot to learn and to improve on but for me, it was when I went to other communities and saw sloppy work that other people did and also when I was compared favorably to previous WCers.

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An old Chinese proverb. Lol.

The best time to plant a tree was ten years ago. The next best time is right now.

Live in the present. Take control of your future today. :slightly_smiling_face:

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