I run a fairly tight little “points-based” rewards program that has generated a fair amount of buzz within my existing client base, and been a fun add-on to my marketing machine.
Interestingly, my customers had to redeem by midnight tonight to qualify, and it seems that they have forgotten all about it! Only a handful have cashed in, but they are big-time clients.
One of them received two $250 Starbucks gift cards ($500 total)
Another got one $50 restaurant gift card, and two $20 gift cards for Tim Hortons (coffee shop chain)
The rest have snoozed and lost it seems, although they have 4 hours left.
More importantly, their lack of disclipline has given me a unique chance to impress them by redeeming their points at least for SOMETHING, which I’ll be sending in the mail the end of January. They have forfeited redemption rights, so I can now transform that same allocated amount into a “gift” form, which is a bit more appreciated and effective as a marketing strategy.
The old “goodness of my heart” angle…
I think the points program idea is a good one, but I think I’ll swap it out this coming year (2008) for something more effective and targeted at my BEST clients, instead.
Here’s some suggestion as to how it could look - the online part anyway: http://www.panelessperfectionpoints.com