My immediate reaction is: way to slit your own throats…
But on reflection: all of the really big companies target consumers in addition to professionals: Ettore, Unger, etc.
And at a certain point, you have to recognize the limitations of your market, and the (in)ability of your product to disrupt that market. The professional market is already saturated with high quality WFP’s. If you fail to blow away the competition and give yourself a less than stellar reputation, you have to move on to a different market segment.
I applaud FoC for their efforts in WFP education and innovation. Unfortunately, their products entered the market about ‘3/4’s baked’, and left in their wake a considerable number of disgruntled and vocal customers. Even if they fixed all of the issues with their poles right now and built a pole that surpassed those by Gardiner or Unger, I think it may be too late for them to recover their reputation in the professional market. I feel a little bad for them because of that.