This is inspired by CFP and his ‘Strike 1, Strike 2, Home Run’ thread.
He tells about doing multiple flier campaigns in the same territory and having people in that area having no recollection of seeing them or any other window cleaning advert.
Ever since I read that post, there has been an idea nagging at me that I should look at using a different medium for fliering other than your typical 8.5" x 11" or post card. Yes canvassing is an option but I’ve noticed that with the colder temperatures as of late, standing on someones porch, shivering, and trying to deliver your sales speech with the right vibe can be a little difficult. Plus people don’t answer the door with their coats on, no reason why they should be cold either.
I really think that there has to be something one can hand out quickly, like fliers, but will standout and demand peoples attention better than fliers, but what?
This brings me to another thought. Just how much am I willing to spend (money/time) per household in getting the message across? If I find that ideal neighborhood, what am I willing to invest to make sure everyone, and I mean EVERYONE in that neighborhood will read my copy?
I’m going to go away now and do some thinking. Perhaps there are others here who feel that the traditional flier/postcard is getting old and tired and you too would like to try something different. Ya just gotta think!
To be continued…