p.s. I will give a tiny piece of advice. I look at every window cleaners flyers/postcards and notice they all have something in common… no offer. What I do see is something that every painter, roofer, maid service, lawn care specialist, dog poop picker upper and babysitter uses- 10% off
Now if we think about the hundreds of fliers some of these people get per month… it’s staggering. All these fliers have a different joke with the same stale punch line.
My offers always seperate and entice. I create a frenzy for them to call before the due date (which is days away from when they read it). I use a lot of words, I used 158 on my last flier (the 9% was around 200)
I know, I know… people don’t read them. All I have to say to that is, how many read the short copy fliers? for those doing the basic business card flier of service descriptions with a salty 10% off special, is it pulling? Do you get 2%, 3%, 5%? Likely .5%
I have real world numbers and I keep a precise track of all of my ads.
The way I look at every ad of mine, it must have these three factors
[B]Does it attract?[/B] Does it get their attention (this starts at the headline)
[B]Does it entice?[/B] Are they getting more interested (all wording is building to my great offer)
[B]Then I take it away[/B]. I let them know they have x days to take me up on it or it is gone forever.
I am beyond leaving it at [B]Call Now![/B]
Figure out who you are talking to. Then figure out an irresistible offer. Then threaten them.