This may not be popular with the members on this forum, but I have found some major success in introducing a quarterly Window Cleaning program for my residential customers. I’ll outline how I price and market this below, but I suggest just trying to sell it on your next residential bid and see how it goes.
The way it works: After our initial service we come back every 3 months and do the exterior of the home so that the customer always has clean windows and doesn’t have o worry about the hassle of rescheduling. If they aren’t home typically we can remove the screens from the outside and once we’re done we just send the invoice.
How I Price and Sell it:
My prices are per Window and I have 3 packages
basic: exterior only- $7 per Window
Premium: exterior and interior- $11 per Window
And Royal Treatment: exterior, interior, track cleaning, and screen cleaning- $15 per Window
For Quarterly Window Cleaning program- $5 per Window
As I walk my customers through the pricing I reccomend for the initial clean to be the Royal Treatment to get their windows to our standards. I tell them if they should choose to have their windows cleaned a la carte then the pricing is higher, but if they do what most of our customers do and join out quarterly Window Cleaning program then they will protect their investment, and never have to worry about having clean windows again. Once they see the savings and how really inexpensive it is they usually do it.
Why I do it:
- I hate storefronts and this is more profit than storefronts and less visits.
- I get to go to the same neighborhoods a lot which ends up leading to new work in those neighborhoods.
- It puts my business in a better position for banking opportunities because of the recurring profit.
It has been very successful for me and I think everyone ought to give it a shot and just see if it works for you.
Below is an example of how the estimate would look.