Inspired by another post I thought I would write to show the limitations of flyering as just one major strategy, and as a passive form of marketing.
I’m sure fliering has it’s place. You can’t beat it for reaching a large area quickly. And getting your name out there. And you need to send it out over the same area several times for people to build trust in our brand and our product. Since repetition makes people trust names, that’s why you hear the same commercial over and over on the radio, and then when you go to the store, you automatically trust that brand name over the no name, possibly for no reason at all, except the repetition of the ad built your trust in the brand. So of course fliering has unmistakeable benefits. The drawbacks are the cost, small but still a cost. The time spent in designing it. The risk you take when you send a kid to deliver fliers and you hope he didn’t throw them all in the garbage. And the effectiveness (less than 1 percent usually).
I think flyering is just one tool in our arsenal. And perhaps we ignore something time consuming but powerful in getting customers, active marketing. That’s what Beautiful view did, he called the customers after flyering, (excellent strategy), he was active in getting his message out, not just waiting for jobs to come to him.
People are lazy, they are overloaded with fliers and information that they just throw and chuck. They are bombarded by messages so they may not read your message. So stop waiting for customers to come to you, do active marketing, [B]go[/B] to them.
The advantage with active marketing is that when you are talking to the decision maker, often they feel they must make a decision immediately, and often that answer is yes. You go once to a house, and offer your services and the person may say yes, they will use your services. As opposed to fliering many times with little or no response. When you do active marketing, usually the person recognizes that you are marketing to them, they get the message, and often they make a quick decision in your favour. Often you get more results that way.
So, Call customers, canvass, yes do door to door (where not prohibited), plan referral networking. When we use passive marketing along with active marketing you will get better, possibly amazing results.