toss a couple pennies on the table
We have a "town" that is 2 mail routes, it's a retirement community. Back in the day did a job for free if they would write on this communities social media. That was enough to get the ball rolling.
Once we started using EDDM it was eye opening. 2500 homes would produce at least 10-15 calls each mailing, across the street is 5000 homes same card MIGHT get 1 call. Totally different demographics, totally different.
Love my little honey well.