Logo Critique - Which logo is the best here?

A lot of people will tell ya. You don’t need a logo , An it’s not important, An for the most part there right.

A logo is not going to make you or break you in this business., but take it from someone that wasted a lot of money not using pros.

I wanted a logo an a website , but I wasted a lot of money using the wrong people

Once I got the right people ( A Pro ). That’s when you see the difference,
An if your going to get a logo , an a website done you want it done right .

To me a logo is important it’s goingnto be on everything. Your shirts , your cards , your invoices , your vechile . So why do a half ass logo
It will never be the nicest mine isn’t , but at least it’s done professionally.

Done right ,an done by a pro yes cost money , but we’ll worht it.

Ball park for a logo by a good designer between 250-500

I’m going to post something that will blow your mind.
I need to find the pics.
It was my first designer when i was going to wrap my van. A sign shop I was cleaning look like a pro , but man was he the wolf in sheeps clothing so to speak. Wait till you see this. I hope I can find it.

Looking forward to seeing it.

I found it.

So I dropped a thousand down payment on this guy who was going to do my wrap.
I found this silhouette guy an loved it. I said this is what I want on the back of my van.
After about 3-4 failed designs that’ he did for me.
This is the pic a gave him , An this is the design he came back with, An this is when I finally realized I F-Ed Up.
So do your do diligence if your going to pay a pro

I laugh just looking at that, but it’s not funny. A 1000 down , An I was screwed.
I don’t know where the other designs are , but man where they brutal

An this is from a pro. Btw I ditched the silhouette idea, An kept it simple. Obviously!!!

Thank you Gdezine !!

2 Likes

I believe a chariot is just the cart that the horse pulls. I could see using the horse imagery because of the hustle/work/ associated with horses, but the chariot was making little sense to me. Then again, google and yahoo ( probably many more) are total nonsense names and turned out well.

How much time would you be window cleaning against power cleaning?
If you were mainly window cleaning then I would have that in the trading name, eg Chariot window cleaning and then have more info on your business card re power cleaning.
Or just Chariot cleaning services. - just to have ‘professional services’ doesn’t actually say what your service actually is!
Also do some research into the area you live / work in - Is the place name already used by someone for the work? I just do windows and live in a place called Temuka, hence my business is called Temuka window cleaning. Simple, easy for someone to tell someone else too! If the place name is taken why not just use your first / last name??
Remember the KISS formula - Keep It Simple _______
As someone else has answered too, this logo has gotta go on EVERYTHING you wear, all invoices, all electronic versions etc so KISS!!!
For me none of the logos do anything for me as the name doesn’t sound right. Back to the drawing board if it was me.
Thanks

.3

Torn between the 2nd and 3rd.
The first one you can’t really tell the letter A is a letter A or an O.

A thought: If you’re dead set on using this company name, thats your call. BUT… go with #2, move the WHEEL that is the A in chariot to the C in chariot, take a section out of the C so that the chariot wheel looks like a C but still looks like a wheel at the same time. Then take the horses REAR legs, and space them spread bit so they look like an A, thus forming your A in ChAriot…use the front half of the horse to rise above the rest of the letters (the horse is rearing up). Then change professional services to cleaning services. Professional services could be an accounting office, a law office…someone looking at your van/decal/wrap has no idea what you do.

2 Likes

@Majestic66
What’s your ROI been like with that wrap?

If you are awarded all jobs you bid it is a business mistake not to raise your price.

1 Like

Between those 3, #3. Agreed 1 looks like Chariot and 3 simply looks better. I also like the WFP instead of a whip. Though, the whip is cool and I did not associate that with animal cruelty. I have a broom in my logo which I pretend is a WFP brush that I dont even own yet haha. But my logo is getting re done but itll still have a WFP with maybe a hose to give a little more of an idea of what it is.

Why not just Chariot “professional cleaning”.

People will go to your website and see what you offer.

Like a dummy I stopped keeping track, but I can tell you this. I made the money back in the first year. Is it the end all be all. No !!
Could you just get a good lettering job done , An make same ROI … I’m sure you could
I constantly get told I saw your van. I got you form your van.
Is my phone ringing off the hook , because of my van . No!

I think if your looking to bring in more work like I was. You should either wrap it , or letter up your vehicle.
I’m very happy I spent the money An went with a wrap.

I like pulling up An people thinking ok this guy is for real. Some people might not think that is the case , but I’ve been told it already so… whatever !!!

So to answer your question what’s my ROI. Can’t gove you exact numbers , but it’s well worth it in more ways than one.

Like a dummy I stopped keeping track, but I can tell you this. I made the money back in the first year. Is it the end all be all. No !!

Could you just get a good lettering job done , An make same ROI … I’m sure you could

I constantly get told I saw your van. I got you form your van.

Is my phone ringing off the hook , because of my van . No!

I think if your looking to bring in more work like I was. You should either wrap it , or letter up your vehicle.

I’m very happy I spent the money An went with a wrap. I like pulling up An people thinking ok this guy is for real. Some people might not thing jay the case , but I’ve been told it already so… whatever !!!

So to answer your question what’s my ROI. Can’t gove you exact numbers , but it’s well worth it in more ways than one.