Window Cleaner’s Marketing Blueprint.
As a disclaimer, I am not currently running any EDDM campaigns as the most effective marketing method for me has been door knocking and direct solicitation.
I am probably in the vast minority but the EDDM campaigns I have run have not paid for themselves. So I will preach caution. Maybe use $700-$900 for a small targeted EDDM campaign, and then another $100-$200 for door hangers to hit a couple different neighborhoods, and then just use your business cards and knock on doors somewhere else and see which method brings you the most bang for your advertising buck.
To some entrepreneurs 2k for marketing is pocket change. But for others starting out that can be a month worth of bills. Spend it wisely and hold some in reserve until you get a feel for what works best.