We’re in the middle of winter but funnily enough my phone’s still ringing for work. Unfortunately most resi jobs aren’t able to be performed due to snow conditions. And there’s more snow on the way.
So what is an anxious window cleaner to do?
My keep busy list:
Stake-out new areas to flier and mark them down in the map book with notes on home types and estimated values.
Write up a newsletter and send out to past customers. Offer repeat deals and give referral incentives.
Look at new forms of niche marketing. I’m willing to bet 2/3 of your town never ever receives any direct marketing.
Organize your tools. Look at all the things that you learned during the last season, ditch the stuff that didn’t work and stock up on the things that did. This includes WC tools, office supplies and marketing aids.
Shop around for better price insurance. Heck, why not? You’ve got time to contact many brokers and decide on your own sweet time.
Tweak your web site and make sure it’s up to date. References to 2007 pricing and policies need to be changed. Make it look as current as possible so that when people view your site they don’t think you’re hibernating.
[*]Explore other forms of internet marketing. Online classifieds, business exchanges, reciprical links exchanges.
Feel free to add your own.