20% huh whats the name of the furniture store?
Mathis Brothers Furniture…
They have to locations in Oklahoma. One in California. They also have a chain of smaller stores (mid to low end demographic) called Factory Direct. Larry and Bill Mathis’ cousin Roger is the actual front man for that chain. And they have developed a Mattress line called Lady Americana. It rivals the quality of Simmons, Serta, etc. but is made in Oklahoma and sold in only a few regions so far. They will be a household name soon enough…
Since starting their first store. They have always dedicated 20% to advertising. My father managed the local Fox Affiliate (TV Station) here in OKC and handled their account.
