We all hate to hear whatever form it comes in - but essentially they are saying "No".
Saw this quote (anonymous author) -
"Sell the problem you solve, not the product."
Now dissect that just a wee bit for what you offer. If you are selling your services based on what you do - Window cleaning, gutter cleaning, power washing, etc. - that's all well and good, but the potential customer really needs to know what you will solve for them as to why they should go from nay to yay, and why your services hold the value that they do.
Some elements of job description -
Window Cleaning/Gutters/Siding and Surfaces:
Assist in curb appeal of the home or place of business; promotes a clean environment to live and work in; maintains the physical qualities of materials that make up the window/gutter/surface.
Why go to the expense of thousands of dollars on windows (or whatever else) only to let it deteriorate under the harsh elements of the environment?
It should be widely known that maintenance is cheaper than replacement, so if you think about it what we are, actually, is Maintenance Engineers. Our service is the difference between a short term investment then replace, and a long term investment to stretch the dollar price of the product the customer needs maintained.
Go. What are your thoughts?